Ulsan City is moving forward with plans to trademark its tap water as 'Goraesu' and establish a facility to bottle it.
The 'Goraesu' production facility will be built within the Cheonsang Water Purification Plant in Beomseo-eup, Ulju-gun, Ulsan, by April of next year. The facility will be 1,000㎡ in size and will cost a total of 3.6 billion won. Once completed, the facility will be able to produce approximately 3,500 bottles per day based on 1.8ℓ bottles, and approximately 15,000 bottles per day based on 400㎖ bottles. The total annual production will be 500,000 bottles.
'Goraesu' will be provided as emergency drinking water in case of disasters, calamities, or water supply accidents that restrict the use of tap water. It will also be provided to social welfare facilities. In addition, it will be used to raise public awareness of tap water and increase the drinking rate.
The Ulsan City Waterworks Business Headquarters recently held the 'Ulsan Tap Water Brand Goraesu Declaration Ceremony'. Through the trademark declaration, the city plans to inform Ulsan citizens of the new name of tap water, Goraesu, and promote it through online and offline channels and multi-use facilities.
The name 'Goraesu' was chosen through a brand contest held by the Ulsan City Waterworks Business Headquarters in September last year. 'Goraesu' contains the meaning of wishing to protect the health of families through whales, which are reminiscent of Ulsan and water. The city completed the trademark registration last month.
Currently, Ulsan is the only metropolitan city in Korea that does not produce bottled tap water. Seoul produces Arisu, Busan produces Sunsu 365, and Daegu produces Dalgubeol Clear Water, all under their own brand names.
The city plans to start construction after conducting architectural planning services by April, followed by basic and detailed design services, and then start operation in May of next year after trial operation in April.
Kim Doo-gyeom, Mayor of Ulsan, said, "With the new name of Ulsan tap water, Goraesu, we will supply clean water that Ulsan citizens can drink with confidence, and strive to manage quality and improve facilities so that it can become a trusted brand for citizens."
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