(C) embedUR
SEOUL, South Korea – IT Telecom, a leading South Korean developer of connected vehicle technologies, has officially entered the U.S. autonomous driving infrastructure market. The company announced on February 27, 2026, that it has received a formal Purchase Order (PO) from the University at Buffalo (UB), part of the State University of New York (SUNY) system, to supply its proprietary Vehicle-to-Everything (V2X) equipment for an ongoing regional autonomous driving initiative.
Bridging Vehicles and Infrastructure
The contract covers a comprehensive suite of hardware and software essential for Cooperative Intelligent Transportation Systems (C-ITS). Key deliverables include:
Roadside Units (RSU): Ground-based base stations that act as the digital backbone of smart roads.
On-Board Units (OBU): In-vehicle terminals that transmit and receive real-time data.
Integration Software: Customized middleware to ensure seamless communication between diverse hardware components in the field.
V2X technology is considered a "non-negotiable" requirement for Level 4 and Level 5 autonomous driving. Unlike onboard sensors like LiDAR or cameras, which are limited by line-of-sight, V2X allows vehicles to "see" around corners and through obstacles by exchanging data with other vehicles (V2V) and infrastructure (V2I).
Strategic Entry into the U.S. Market
The University at Buffalo is a recognized hub for transportation research in the United States, hosting the Institute for Sustainable Transportation and Logistics (ISTL). By integrating IT Telecom’s gear into their testbeds, UB researchers aim to develop and validate new mobility services that enhance safety and traffic efficiency.
"We are supplying our equipment to a project led by the University at Buffalo, which is at the forefront of developing new mobility services in New York State," said Kwang-ju Choi, CEO of IT Telecom. "We expect this collaboration to serve as a critical reference point for the global adoption of our technology as V2X infrastructure expands across North America."
Beyond Hardware: The C-V2X Package
IT Telecom is not merely delivering hardware; it is providing a "full-stack package" that includes data synchronization and operational support during the demonstration phases. This approach aligns with the current U.S. shift toward C-V2X (Cellular V2X), a standard that utilizes cellular networks to provide more robust and long-range connectivity compared to older Wi-Fi-based systems.
Having previously secured certifications from the OmniAir Consortium—the global gold standard for V2X interoperability—IT Telecom’s equipment is uniquely positioned to meet the rigorous safety and performance standards required by U.S. Department of Transportation (USDOT) projects.
Future Outlook
As the U.S. government accelerates its "V2X Deployment Plan" to reduce traffic fatalities, the demand for proven RSU and OBU solutions is skyrocketing. IT Telecom intends to use the Buffalo project as a springboard to participate in broader C-ITS deployments across other U.S. states, focusing on enhancing the "collaborative perception" between autonomous fleets and urban infrastructure.
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