London, UK – David Pickard, the outgoing Director of the BBC Proms, is set to conclude his eight-year tenure with a special edition of the festival in Seoul, South Korea. Known for his innovative approach to classical music programming, Pickard has made the Proms more accessible to a wider audience, breaking down barriers and encouraging new listeners.

The annual BBC Proms, which began in 1895, is one of the world's most prestigious classical music festivals. Held primarily in London's Royal Albert Hall, the Proms offers a diverse range of concerts, from traditional classical to contemporary and world music. Under Pickard's leadership, the festival has expanded its reach, with concerts taking place in various locations across the UK.

"Our founder, Henry Wood, wanted to bring the best of classical music to as many people as possible in 1895," Pickard said in an email interview. "To achieve this in Seoul, we'll be offering a range of ticket prices so that more people can enjoy the festival." This commitment to inclusivity is evident in the introduction of a £8 "Proms Seat" for all London concerts, a tradition that will be replicated for the Seoul event.

Pickard has been instrumental in making the Proms more inclusive and engaging. He has expanded the festival's repertoire, introduced family concerts, and increased the representation of female conductors and composers. The upcoming Seoul concert will feature the Asian premiere of Shin Dong-hoon's cello concerto, as well as performances of jazz and musical theater.

"We live in an exciting time where traditional barriers in music are being broken down," Pickard said. "Jazz and musical theater offer a fantastic opportunity for new audiences to experience live orchestral music."

One of Pickard's most controversial decisions during his tenure has been his support for applause between movements. He believes that applause can be a welcoming gesture for new audiences who may not be familiar with classical music conventions. "Applause between movements is a sign that there's someone new in the audience," he said. "We don't want to deter them from coming back."

Reflecting on his role as the Proms Director, Pickard emphasized the importance of collaboration and creativity. "My role has always been more of a producer than a director," he said. "It's about building a great team and sharing ideas."

As Pickard steps down from his role, his legacy is secure. He has transformed the BBC Proms into a more inclusive and accessible event, attracting a wider audience and setting new standards for classical music programming.  

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