On March 31st (local time), a large number of Korean K-Food franchise brands participated in an event held in the heart of the United States, Las Vegas, hosted by the North American Korean Food Globalization Association (President Moon Jun-ho, hereinafter referred to as the Association), drawing enthusiastic attention. In particular, the franchise business briefing session attended by member companies of 'Global K-Foodiro (Director Na Deuk-kyun, hereinafter referred to as Foodiro)' concluded successfully amidst high interest from local restaurant business owners seeking to enter the US market, signaling a bright future for the global expansion of K-Food.

The business briefing session drew attention with the participation of various K-franchise brands representing Korea. These included 'Hanokmaeul Bibimbap & Sottbab (CEO Kim Hyun-ki)' embodying the deep taste of traditional Korean cuisine, the simple yet appealing 'Sunbi Kkomakimbap (CEO Park Young-bok)', 'Shin-euju Chapssal Sundae/Gukbap Jangin (CEO Jung Heung-soon)' known for its rich and deep broth, 'Fun Beer King (Chairman Kim Cheol-yun)' boasting a trendy atmosphere and diverse beer menu, 'Mikado Sushi (CEO Ko Young-ho)' loved for its fresh ingredients and reasonable prices, and 'Cheongchun Dak-kkochi (CEO Park Jin-wan)' captivating the younger generation with its spicy-sweet flavor. Furthermore, Foodiro partner companies such as 'GD&CO (CEO Kim Sang-woo)', an innovative company in the food manufacturing and distribution sector, and 'House Cook (CEO Shin Young-seok)', a home meal replacement (HMR) specialist, also participated, showcasing the diverse aspects of K-Food.

The most significant achievement of this briefing session was the remarkable increase in participation from local businesses and individuals in the US who are already operating Korean restaurants or preparing to enter the Korean food service industry. This highlights the high local interest and growth potential of K-Food, raising expectations for the successful establishment of Korean franchise brands in the US market. Participants actively engaged in in-depth consultations on the business models, menu composition, and operational systems of each brand, demonstrating a proactive approach to discussing franchise agreements and partnerships.

Na Deuk-kyun, Director of Global K-Foodiro, stated, "Following the general meetings in Hawaii and New York last year, we were able to further enhance our credibility through close cooperation with the North American Korean Food Globalization Association, which is leading the local Korean food culture in the US, at this third briefing session." He also announced, "We have finalized discussions to hold the general meeting of the North American Korean Food Globalization Association simultaneously with the Global K-Foodiro general meeting in Seoul in October of the second half of this year," emphasizing the continuous cooperation between the two organizations for the global expansion of K-Food. The joint general meeting to be held in Seoul is expected to provide North American Korean restaurant business owners with an important opportunity to directly experience and interact with various Korean K-Food brands and culture.

This Las Vegas business briefing session confirmed the potential of K-Food to grow beyond a simple food trend and become a significant part of the US food service market. With the successful entry of participating K-franchise brands into the US market, and the upcoming joint general meeting in Seoul, the globalization of K-Food is expected to accelerate further. This meaningful event suggested that the day when K-Food, with its unique Korean flavors and charm, will captivate the taste buds of people around the world, beyond the American continent, is not far off.

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