(C) Electrek
LAS VEGAS – Hyundai Motor Group’s robotics subsidiary, Boston Dynamics, has taken center stage at CES 2026 with the public debut of its humanoid robot, Atlas. Following a series of flawless demonstrations, global media outlets are hailing the robot as a game-changer that positions Hyundai as a leader in the "Physical AI" era.
Surpassing Expectations in Public Demonstrations
While many robotics firms hesitate to perform live demonstrations due to potential technical glitches, Atlas impressed onlookers with its precision and reliability. The AP reported, "Hyundai Motor Group has accelerated the race to create human-like robots that work alongside people," noting that the demonstration was "extraordinary, without any flaws or shortcomings."
The Guardian highlighted Atlas's practical evolution, pointing to its new waterproof capabilities and automated battery replacement system. "2026 marks the year the long-tested Atlas transforms into a sophisticated commercial product," the publication stated.
The Battle of the Humanoids: Atlas vs. Optimus
The tech world is now framing the future of robotics as a showdown between Hyundai’s Atlas and Tesla’s Optimus. The Verge evaluated Atlas as a "model that will compete directly with Tesla's Optimus," while French news outlet Euronews remarked that the demonstration proved Atlas is "no longer just a prototype."
Beyond Mobility: A Vision for Physical AI
The consensus among experts is that Hyundai is successfully transitioning from a traditional automaker to a robotics powerhouse. Autoweek noted, "Hyundai's next mobility revolution isn't a car," explaining that the group believes the core of future technology lies in robotics rather than just EVs or autonomous driving.
Hyundai plans to integrate Atlas into its global manufacturing ecosystem. Interesting Engineering observed that Hyundai is not just showcasing robots for admiration but is actively discussing how to expand automation on actual factory floors.
Recognition and Future Outlook
Reinforcing its dominance, Atlas was awarded the "Best of CES 2026: Best Robot" by CNET. Japanese outlet Robot Start predicted that Hyundai’s strategy—focusing on mass production and social implementation of AI robots—will secure its leadership in both technology and business.
While the initial focus is on industrial collaboration to reduce human physical strain, media outlets like Mashable report that Hyundai eventually envisions Atlas performing a variety of tasks within the home.
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