Riyadh, Saudi Arabia – Park Sung-hyeun, CEO of Rebellion, a leading AI infrastructure company, recently participated as a keynote speaker at LEAP 2025, the Middle East's largest technology conference. This participation underscores Rebellion's growing presence in the Saudi Arabian market and its strategic partnership with Aramco, the world's largest oil and gas company.
During the conference, CEO Park delivered two keynote speeches. The first was at a panel session featuring CEOs of global unicorn companies, where he shared Rebellion's growth strategy as an AI semiconductor unicorn. He emphasized the importance of cost-effectiveness in AI, highlighting Rebellion's proactive approach to market changes. Park also stressed the significance of strategic partnerships, citing Rebellion's successful investment from Aramco as a key driver of its growth.
"We believe that the key to successful startup growth lies in collaboration with strategic partners," said Park. "Rebellion has realized this through our investment from Aramco, and we will soon achieve significant results in Saudi data centers based on this close relationship."
Park's second keynote speech was at the Tech Arena Session, where he presented Rebellion's vision for the Saudi market. Rebellion was selected by Aramco's CVC, Wa'ed Ventures, as one of the four best-performing companies among its 50 investment portfolios, earning Park the opportunity to address the Tech Arena Session.
Rebellion's partnership with Aramco has been gaining momentum. Following the strategic investment from Aramco last year, a first for a Korean startup, Rebellion recently supplied rack-based products to Aramco's data centers, paving the way for further business expansion. The company plans to establish a local subsidiary in Saudi Arabia in the first half of this year to accelerate its expansion efforts.
"At this event, I realized that Saudi Arabia is embracing the age of AI more actively than any other country," said Park. "As this market values close relationships and direct communication, Rebellion is pursuing a differentiated localization strategy based on strategic partnerships. We will create various collaborations and business opportunities as a leading AI infrastructure company connecting Korea and Saudi Arabia."
Rebellion's participation in LEAP 2025 and its ongoing partnership with Aramco demonstrate the company's commitment to the Saudi Arabian market and its potential to become a key player in the region's AI ecosystem.
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