Seoul, South Korea – Samsung Electronics has once again solidified its dominance in the global soundbar market, achieving the number one sales position for the 11th consecutive year. According to a recent report by market research firm Futuresource, Samsung captured 20.1% of the market share in terms of sales revenue and 18.4% in sales volume in 2024.

Samsung's continued success can be attributed to its strong product lineup, particularly the premium HW-Q990D soundbar, which has garnered widespread acclaim for its immersive sound quality and seamless connectivity. The company's innovative 'Q-Symphony' feature, which synchronizes the soundbar with Samsung TVs to create a richer audio experience, has also been a major draw for consumers.

The HW-Q990D has received rave reviews from international media outlets, with Newsweek naming it an 'Editor's Choice' product, praising it as "the best sounding soundbar with the best surround sound you can buy this year." Additionally, tech media TechRadar highlighted Samsung's HW-S880D lifestyle soundbar as an ideal choice for consumers who prioritize style and design.

Looking ahead, Samsung plans to further strengthen its position in the market by introducing new soundbar models that incorporate advanced artificial intelligence (AI) technology to enhance sound quality and surround sound effects.

"Our commitment to delivering an immersive surround sound experience to consumers has been the key to our success," said Lee Hun, Executive Vice President of the Visual Display Business at Samsung Electronics. "Building on this 11th consecutive year of market leadership, we will continue to develop products that offer superior sound quality and usability."

With its unwavering focus on innovation and customer satisfaction, Samsung Electronics is poised to maintain its leading position in the global soundbar market for years to come.

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