Singapore – HSBC Singapore has launched a new, exclusive entertainment and lifestyle platform for its Premier Mastercard customers, aimed at delivering unparalleled experiences to its affluent clientele. This initiative is designed to provide a seamless, one-stop access to premium entertainment events across Southeast Asia and the United Kingdom, significantly enhancing the international lifestyle of HSBC Premier customers.
This launch is a key component of HSBC's ongoing strategy to strengthen its Premier services, addressing the evolving needs of its customers in international wealth management, wellness, and lifestyle. Notably, Mastercard's analysis of ultra-high-net-worth card data indicates a 51% increase in live event and entertainment spending in Singapore from 2023 to 2024, highlighting the growing demand for premium entertainment experiences.
HSBC Singapore is capitalizing on Mastercard's partnership with Live Nation, a global leader in live entertainment, to offer its Premier Mastercard holders a range of exclusive perks. These include presale and priority ticket access to Live Nation concerts and shows across Southeast Asia and the UK, exclusive access to select UK Live Nation events, VIP experiences with international artists through priceless.com/HSBCSG, and bespoke entertainment packages with special privileges.
To commemorate the platform's launch, world-renowned comedian Russell Peters will perform his "Relax World Tour" at The Star Theatre in Singapore on April 11, 2025. HSBC Premier Mastercard customers will have the opportunity to enjoy VIP meet-and-greet sessions, commemorative merchandise, and premium hospitality benefits that are not available to general ticket holders.
Furthermore, through its collaboration with Mastercard, HSBC is providing access to presale tickets for major events, such as Lady Gaga's Singapore concert, and exclusive booking rights for select UK shows. Information regarding various performances, including BabyMonster's first Singapore concert, can be found on priceless.com/HSBCSG.
Ashmita Acharya, Head of International Wealth and Premier Banking, HSBC Singapore, stated, "We aim to provide our customers with exceptional experiences beyond traditional banking services, opening doors to a wider world of opportunities. The increasing interest and spending on international entertainment among our Premier Mastercard customers clearly demonstrate the growing demand for premium entertainment experiences."
Julie Nestor, Senior Vice President of Marketing and Communications, Asia Pacific, Mastercard, added, "Today, people are focusing their valuable resources on what brings them joy, their passions. In Singapore, music is among the top five passions for consumers, with a majority (69%) of music enthusiasts wanting brands to recognize and enable their passions through perks like credit card rewards, immersive live music experiences, and presale ticket access."
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