President Donald Trump has aggressively launched a new line of watches, promoting the timepieces directly in advertisements aired on conservative media outlets such as Newsmax. Trump himself appears in the ad, adopting the role of a show host and declaring, "This is for your favorite president," while urging customers, "Now it’s Trump Time."
The collection, branded with the former President’s signature, features the 'Fight Fight Fight' model, priced between $499 and $799 (approximately 720,000 to 1,150,000 KRW). The watch is described in promotional material as being "as strong and solid as the President," and notably includes the 'Fight' slogan engraved on the back—a direct reference to the phrase he shouted after an outdoor shooting attempt on his life last July.
Further details, supplemented by recent reports, indicate that the collection also includes an ultra-luxury 'Victory Tourbillon' model. This high-end piece is reportedly embellished with diamonds and listed for a staggering $100,000, significantly expanding the merchandise’s price range beyond the initial reported figures.
This is the latest in a relentless series of merchandise ventures that have proven highly lucrative for the former President, consistently raising ethical alarm bells. Reports cited by the UK's Independent indicate that Trump's total earnings from political-themed merchandise have reached substantial figures over the past year:
Previous Watch Sales: $2.8 million (approx. 4 billion KRW)
Greenwood Bible: $1.3 million (approx. 1.9 billion KRW)
Trump Sneakers and Fragrances: $2.5 million (approx. 3.6 billion KRW)
Digital Trading Cards: $1.16 million (approx. 1.7 billion KRW)
News organizations, including CNBC, have sharply criticized the constant stream of product launches and the aggressive commercialization of his political identity. Critics assert that Trump is leveraging his status as a political figure and former/potential future President to generate personal profit, raising serious ethical questions about the commodification of the highest office in the nation. The criticism centers on the perception that the former President is blurring the lines between political office and a commercial brand.
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