SEOUL, South Korea – Moorim Paper, a leading name in the South Korean paper industry, is set to captivate attendees at the 2025 Seoul International Book Fair, running from June 18 to June 22 at COEX. The company has launched an innovative, experiential exhibition titled "Paper: Five Senses, Mind: Five Senses" ("종이오감, 마음오감") designed to deepen public appreciation for the intrinsic value of paper in an increasingly digital world.
This initiative marks a significant step for Moorim, historically recognized as the first domestic company to mass-produce white paper and holding the dominant market share in the printing and publishing paper sectors. By participating in this prominent literary event, Moorim aims to foster stronger partnerships within the publishing industry and connect directly with book lovers, showcasing the multifaceted values of paper beyond its conventional utility.
Embracing the "Last Resort": The Enduring Value of Paper
The 2025 Seoul International Book Fair's theme, "The Last Resort," resonates deeply with Moorim Paper's exhibition concept. Moorim's showcase illuminates the fundamental value of paper as the timeless medium that has long preserved human wisdom and emotions. The exhibition is meticulously crafted to allow visitors to experience, through all five senses, the inherent value and sustainability of paper – a material that has consistently earned trust across generations.
The exhibition is strategically divided into two distinct zones: the "Paper: Five Senses" (종이오감) space, where visitors engage their individual senses through paper, and the "Mind: Five Senses" (마음오감) space, a grand installation combining large paper books with digital displays to depict paper's role in contemporary society through paper art.
"Paper: Five Senses": A Personal Journey of Sensory Discovery
The "Paper: Five Senses" zone offers a highly personalized and immersive experience within individual, independent booths. Here, visitors are encouraged to physically interact with Moorim's diverse range of papers, exploring various textures and tactile sensations. Specialized audio equipment is provided, allowing guests to listen to the unique sounds of their own handwriting, transforming a simple act into a profound auditory experience. Adding another layer of sensory engagement, Moorim has developed an exclusive fragrance for this exhibition, "Scent of MooHae." This unique scent can be experienced through paper diffusers, further enhancing the olfactory dimension of the exhibit. To ensure a focused and safe environment, access to the "Paper: Five Senses" experience is limited to a set number of visitors per time slot, emphasizing an intimate and high-quality interaction.
This curated sensory journey underscores Moorim Paper's commitment to highlighting the often-overlooked qualities of paper. In an age dominated by screens, the act of touching, hearing, and smelling paper serves as a powerful reminder of its tangible presence and the unique connection it fosters between creators and consumers. The distinct textures of different paper types – from the smooth finish of high-quality art paper to the slightly rougher feel of recycled stock – are presented not just as material properties but as elements that contribute to the overall reading and writing experience. The sound of a pen gliding across paper, a sound that has accompanied countless moments of thought, creativity, and learning, is amplified, allowing visitors to truly "hear" the act of communication. And the "Scent of MooHae" offers an innovative, evocative dimension, suggesting a harmonious blend of nature and craftsmanship that paper embodies.
"Mind: Five Senses": Art, History, and the Future of Paper
The "Mind: Five Senses" space transcends a traditional exhibit, transforming into a captivating paper art installation. Overhead, a mesmerizing display of paper books unfolds across the ceiling, creating a canopy of knowledge and imagination. This visually stunning arrangement is complemented by various sentences displayed throughout the space, each conveying the profound value of paper in our daily lives.
This area also features a diverse collection of printed materials crafted from Moorim's papers, alongside actual paper rolls used in printing and publishing. This juxtaposition of finished products and raw materials offers visitors a fresh perspective on both the emotional and physical significance of paper. It allows them to understand the journey of paper from its raw form to a vessel for information, art, and emotion. The large-scale paper books suspended above evoke a sense of grandeur and tradition, symbolizing the enduring legacy of printed works. Meanwhile, the digital displays integrated within the exhibit demonstrate how paper, far from being obsolete, can coexist and even enhance modern technological landscapes. This harmonious blend reflects Moorim's vision for paper's continued relevance in the future.
The "Mind: Five Senses" exhibit serves as a powerful visual narrative, tracing the evolution of paper from its humble origins to its current multifaceted role. Visitors can witness the sheer volume of paper consumed by the printing industry through the raw paper rolls, gaining an appreciation for the scale of production. Concurrently, the exquisite paper art and carefully chosen literary excerpts highlight paper's capacity to inspire, to move, and to connect. This section of the exhibition subtly addresses the environmental concerns associated with paper production by implicitly showcasing Moorim's commitment to sustainable practices. By presenting paper not just as a commodity but as a valuable resource that can be responsibly managed, the company reinforces its dedication to eco-friendly manufacturing processes and a circular economy.
A Vision for Paper's Enduring Relevance
A representative from Moorim Paper articulated the company's motivation for participating in the exhibition, stating, "We participated in this exhibition to support the resurgence of South Korea's publishing culture and to directly share the value of paper with book lovers. We wanted to convey that paper, as a material, is more than just a printing medium; it is a vehicle capable of holding emotions and sensations." The representative further emphasized Moorim's commitment to the future: "Moving forward, we will continue to demonstrate our commitment as a paper company that walks alongside the public, offering trustworthy and sustainable paper."
Moorim Paper's presence at the 2025 Seoul International Book Fair is more than a corporate exhibition; it is a reaffirmation of the timeless significance of paper. In an era increasingly defined by digital interfaces, the exhibition serves as a poignant reminder of the tactile, sensory, and emotional richness that paper offers. By inviting visitors to engage with paper through sight, touch, sound, and scent, Moorim Paper is not merely promoting its products but advocating for a deeper, more mindful appreciation of this ubiquitous yet profound material.
The company's focus on "trustworthy and sustainable paper" speaks to growing global awareness of environmental responsibility. Moorim Paper has been at the forefront of adopting eco-friendly manufacturing processes, including responsible sourcing of raw materials, energy-efficient production, and initiatives for recycling and waste reduction. Their participation in the Book Fair provides a platform to communicate these efforts directly to consumers and industry stakeholders, reinforcing their position as a responsible corporate citizen.
Furthermore, the exhibition aims to inspire future generations of readers, writers, and artists to embrace paper as a vital component of creative expression and knowledge dissemination. By showcasing paper's versatility in art, its foundational role in education, and its enduring presence in personal storytelling, Moorim Paper seeks to ensure that paper remains a cherished and relevant medium for years to come. This immersive experience is a testament to paper's resilience and its ability to adapt and thrive in an ever-changing world, continuing to serve as a reliable "last resort" for capturing and sharing the human experience.
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