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Minnesota Democrats Push for Social Media Tax on User Data Revenue

Eunsil Ju Reporter / Updated : 2025-04-12 17:37:11
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Minneapolis, Minnesota - Leading Democratic lawmakers on the Minnesota House Taxes Committee are stirring debate with a proposal to levy a special tax on popular social media platforms that generate significant revenue from consumer data.   

They argue that this approach would be a first of its kind in the United States. The proposed legislation would require large platforms with over one million users to pay a monthly fee of $165,000, plus an additional 50 cents per user. Platforms with fewer than 100,000 users would be exempt, while those in between would face a tiered tax rate.

"No one among these so-called free service providers, no billionaire, is doing this out of the goodness of their heart," said Democratic House Representative Aisha Gomez of Minneapolis, the House Taxes Committee co-chair. "They are making enormous amounts of money, not just on selling ads, but increasingly on sophisticated data mining – tracking every little thing we do on the internet."   

The Minnesota Department of Revenue estimates that approximately 15 social media companies would be subject to the tax, potentially generating around $340 million in revenue over the next four years. This could provide a significant boost to Minnesota's finances as the state faces a projected $6 billion budget deficit in the coming years.

However, the proposed tax is facing considerable opposition. Critics warn that the bill could violate federal laws prohibiting excessive taxation on internet access or electronic commerce. Concerns were also raised during a House Taxes Committee hearing last Wednesday about the potential impact on businesses' operations.   

"This could lead companies to scale back free or widely used services that Minnesotans rely on every day to connect, work, and build community, like Gmail, Google Maps, YouTube, and Facebook, in the state of Minnesota," cautioned Khoury Marshall of the Chamber of Progress, a trade group representing technology companies.

Republicans have strongly criticized the tax hike, arguing that Democrats' excessive spending over the past two years is to blame for the looming budget deficit. They accuse Democratic lawmakers of resorting to tax increases to cover their fiscal shortfall and have long maintained that the state's taxes are already too high.

"Spending more money than you take in is not sustainable. That's simple math, folks, and that's why we're having a conversation about raising taxes," said Senate Minority Leader Jeremy Miller (R-Winona).

This is not the first time the Minnesota legislature has targeted social media companies. Bipartisan efforts have previously focused on child protection and regulating platform algorithms. Democratic Senator Ann Rest of New Hope suggested that this proposal could position Minnesota as a model for other states.   

"What if we didn't tax any Minnesotans and we cut income taxes by $340 million over the next four years?" asked Senator Rest, the Senate Taxes Committee chair. "Who is better to pay the taxes and share the profits? All of you, or the social media platforms?"

However, the bill's passage through the legislature remains uncertain. Bipartisan support will be crucial for its advancement. With the House evenly divided, Republicans and Democrats will need to collaborate with the Democrat-controlled Senate and governor to agree on a state budget for the next two years.

Legislative leaders have begun negotiations to reach a budget agreement before the session adjourns on May 19.

"Your model looks more like an outlier to me," said Republican Senator Bill Weber of Luverne, expressing skepticism. "It could make us an outlier rather than a model. And it wouldn't be the first time that's happened in tax policy in this state."

International Trends in Data Privacy and Taxation: Globally, there is growing discussion around strengthening data privacy and exploring taxation on the economic value generated from it, as seen in the European Union's General Data Protection Regulation (GDPR). Some countries have introduced Digital Services Taxes targeting the revenue of multinational tech companies, primarily focusing on advertising revenue, with direct taxation on user data itself being rare.   

Data-Related Laws and Discussions in the US: While the US federal government has yet to enact comprehensive data privacy legislation, some states, like California with the California Consumer Privacy Act (CCPA), have implemented laws strengthening data privacy rights. Discussions on regulating data usage and taxing data-driven revenue are in their early stages.   

Social Media Companies' Data Usage and Revenue Structures: Social media platforms collect and analyze vast amounts of user data, including activity, demographics, and interests, to provide targeted advertising and, in some cases, sell data itself, generating substantial revenue. The increasing sophistication of data mining technology has amplified the economic value of user data, leading to growing social debate and calls for regulation.   

Minnesota's Fiscal Situation: Minnesota has maintained a relatively stable financial situation in recent years, but the projected future budget deficit raises concerns about potential limitations on investments in key areas such as social welfare and education. This necessitates the exploration of new revenue streams.

The proposed social media tax in Minnesota marks a potentially significant step towards a new taxation model in the data economy. However, it faces numerous challenges, including potential conflicts with federal law, opposition from businesses, and the ultimate impact on consumers.

[Copyright (c) Global Economic Times. All Rights Reserved.]

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Eunsil Ju Reporter
Eunsil Ju Reporter

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