Seoul, South Korea – South Korea and Japan are set to enhance their tourism cooperation as they host the Korea-Japan Tourism Business Forum on December 9th in Seoul and the 38th Korea-Japan Tourism Promotion Council in Gangneung on December 10th.   

The Ministry of Culture, Sports and Tourism (MCST) announced that the forums aim to discuss ways to expand tourism exchanges between the two countries. Minister of Culture, Sports and Tourism Yu In-chon and Second Vice Minister Jang Mi-ran will meet with Haruikawa Naoya, Commissioner of the Japan Tourism Agency, to emphasize the importance of expanding bilateral cooperation and promoting safe and convenient travel to Korea.   

The forums, timed to coincide with the 60th anniversary of the normalization of diplomatic relations between Korea and Japan next year, are expected to bring together over 120 participants, including government officials, tourism organizations, local governments, and industry representatives from both countries. Under the theme of "Collaboration between tourism and related industries to expand tourism experiences," the forum will feature discussions on the latest trends and marketing strategies.   

Popular Korean beauty retailer Olive Young, Japanese souvenir brand Tokyo Banana, and Japan's top food review service Tabelog are among the companies participating in the forum. These businesses, well-known to tourists from both countries, will share their insights into the latest trends and marketing strategies.

The forum will be divided into three sessions. The first session will analyze recent trends in Korea-Japan tourism, while the second will explore how the shift towards experience-based tourism is affecting various industries, including finance, food service, IT, and retail. The final session will discuss future strategies for expanding tourism exchanges between the two countries.   

The events are expected to serve as a significant opportunity to strengthen cooperation between the tourism industries of Korea and Japan and mark a new turning point in bilateral tourism exchanges. 

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