SEOUL — As artificial intelligence and big data increasingly streamline market analysis, South Korea's real estate leaders are stressing that cutting-edge technology must be anchored by human ethics and professional accountability.

Speaking at the 11th annual Real Estate Industry Day ceremony held in Gangnam-gu, Seoul, Kim Jong-ho, Chairman of the Korea Real Estate Economic Associations Federation, addressed the evolving landscape of the property sector.

"Technology brings undeniable convenience, but ensuring that convenience converts into public trust and taking full responsibility for its outcomes is ultimately a human task," Kim stated. He called on industry professionals to combine technological innovation with expert insight and ethical standards.

The event, hosted under the banner "New Value, Together in Real Estate... Opening the Future through Change and Innovation," brought together nine major real estate and property management associations. Established in 2016, the federation coordinates policies and cooperation across fields ranging from brokerage and appraisal to real estate marketing, REITs, and housing management.

Highlighting the symbolic date of November 11—where the digits "11" represent two foundational pillars supporting the industry—Kim urged stakeholders to unite against current economic headwinds. "Real estate is not merely an asset class; it is the central axis connecting housing, industry, finance, and investment in the Korean economy," he noted.

Government Pledges Focus on Housing Stability

Attending the ceremony on behalf of the government, Shin Yoon-geun, Director-General for Land Policy at the Ministry of Land, Infrastructure and Transport (MOLIT), addressed the macro-challenges facing the market.

Shin pointed to a combination of domestic and global uncertainties, including fluctuating household liquidity, shifting demographics, and surging construction costs. He emphasized that maintaining a stable housing supply remains a paramount objective for the administration.

"We are entering a period of massive transformation that demands systemic innovation," Shin said. "The Ministry will prioritize residential stability above all else and dedicate all available resources to securing a stable housing supply to alleviate public anxiety."

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