Seoul, South Korea – Amorepacific’s skincare brand, MIMO by MAMONDE, has reported a remarkable achievement, surpassing 1 million units sold within just four months of its launch in the popular discount store, Daiso.
Targeted at Gen Z consumers, MIMO by MAMONDE is a sub-brand of Amorepacific's long-standing brand, MAMONDE. Launched in September of the previous year, the brand's entry into Daiso marked a significant milestone as the first Amorepacific beauty brand to be available at the discount retailer.
Offering a range of eight essential skincare products, including toners, ampoules, moisturizers, and cleansing foams, MIMO by MAMONDE has successfully captured the hearts of young consumers with its affordable price range of 1,000 to 5,000 won per product. The brand's products have gained significant traction on social media, with numerous positive reviews and endorsements, leading to its selection as a "hot item" on Daiso's online platform.
Among the top-selling products, the "Rozy-Hyaluron Liquid Mask" has emerged as a standout, securing the highest sales within the skincare and beauty category on Daiso's online store. Additionally, the "Peony-Tinol Trouble Balm" has been met with enthusiastic response, particularly among those struggling with pore issues and excessive sebum. The balm's soothing properties and ability to address skin concerns have made it a popular choice among Gen Z consumers.
To enhance customer experience, MIMO by MAMONDE has also opened an experiential showroom at a large Daiso store in Busan's Haeundae district. This showroom allows customers to try all eight products and learn more about the brand.
"We are thrilled with the overwhelming response to MIMO by MAMONDE," said [Name], a spokesperson for Amorepacific. "The brand's success highlights the increasing demand for affordable yet effective skincare products among young consumers. We will continue to innovate and expand our product range to meet the evolving needs of our customers."
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