Gyeongsangbuk-do cosmetics companies have achieved $590,000 in export consultations across 87 cases and 22 cases of contract promotion worth $190,000 at ‘InterCHARM Moscow 2026’, the largest beauty exhibition in Russia and the Commonwealth of Independent States (CIS).

The province formed a joint pavilion with 4 local cosmetics companies—DIU Cosmetic, Blessed, Mediway Korea, and J&COSH—at the exhibition held in Moscow, Russia, from the 14th to the 17th. Mijin Cosmetic, which achieved export performance at last year's exhibition, also operated a separate promotional booth.

Participating companies showcased their flagship products, such as skincare, functional cosmetics, and face masks, promoting their product competitiveness to local buyers and consumers.

InterCHARM Moscow is a business-to-business (B2B) centered trade exhibition.

The Gyeongbuk Primorsky Krai Trade and Investment Office operated the joint pavilion, providing export consultation interpretation and localized marketing support for the participating companies.

Lee Kyung-gon, Director-General of the Economic and Trade Bureau of Gyeongsangbuk-do, stated, "The Russian and CIS markets are high-potential markets with a very high preference for K-beauty," adding, "We will spare no support to ensure that participation in InterCHARM Moscow leads to export diversification and tangible performance creation for promising small and medium-sized cosmetics companies in the province."

The province plans to continue supporting local companies' entry into overseas markets through overseas promotional activities and buyer invitation events to broaden local distribution networks and expand contract performance.

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