(C) Fishing Camping Tour
SEOUL — As the South Korean government moves to regain control over highway rest area operations to address public grievances over high food prices, industry experts warn that without addressing the underlying rent structure, the initiative may result in more bureaucracy than actual savings for consumers.
A Return to the Past
The Presidential Office recently announced a plan to re-establish the "Korea Highway Management Corporation" under the Korea Expressway Corporation (KEC). This marks a significant shift back to a state-run system, nearly 28 years after the original entity was dissolved in 2002 during the post-IMF privatization wave.
The move follows direct orders from President Lee Jae-myung, who recently urged the Ministry of Land, Infrastructure, and Transport to accelerate reforms, citing that "rest area food is overpriced and lacks quality."
The Profitability Myth
Despite the high price tags on popular items like tonkatsu or gukbap, financial data suggests that private operators are not reaping excessive profits.
Analysis of major players in the sector shows surprisingly thin margins. Daebo Distribution, a long-standing veteran in the industry, maintains an operating profit margin of only 3–4%. Similarly, BGF HumanNet, which operates several rest areas including those in Seosan, reported an operating profit margin of just 3.4% as of the third quarter of 2025.
Industry insiders point to high overhead costs as the primary culprit. Rest areas must operate 24 hours a day, leading to substantial labor costs. Furthermore, the cost of ingredients (COGS) for a typical operator accounts for more than half of their total revenue.
The "Rent Trap" by Korea Expressway Corporation
The most significant factor driving up prices is the rental structure imposed by the KEC. Rent is typically calculated as a percentage of total sales. In some cases, an "excess profit-sharing system" is applied, where the commission rate increases once sales surpass a certain threshold (e.g., 10% up to 10 billion won, and 15% for any amount exceeding that).
Market analysts estimate that for every 10,000 won spent on a meal, approximately 1,400 to 1,600 won goes directly to the KEC as rent. While rest area operators are often criticized for charging sub-tenants (individual food stalls) commissions exceeding 40%, a large portion of that revenue is ultimately funneled back to the KEC. In a single year, the KEC collects an estimated 180 billion won in rental income from nearly 200 locations nationwide.
Efficiency Concerns
Critics of the re-nationalization plan point to the history of the former Highway Management Corporation, which was shuttered in 2002 after being labeled an inefficient "haven for retired KEC executives."
There are growing concerns that simply expanding the government’s organizational footprint without reforming the KEC’s rent-seeking behavior will fail to lower food prices. Instead, it may lead to an increase in public spending and a return to the operational inefficiencies of the past. As the new state-run system begins its rollout this year, the public remains watchful of whether the government can truly deliver a cheaper menu or if taxpayers will end up footing a more expensive bill.
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