Sharing cases of developing tourism contents and gastronomic products utilizing local ingredients.

The Jeonbuk State Culture and Tourism Foundation (hereinafter referred to as the "Foundation") will host the "2026 Western Inland Region Jeonbuk Gastronomy Tourism Academy" from 1:00 PM to 5:00 PM on October 16 at the 1st-floor banquet hall of the Useful Microbe Bank, Sunchang Institute of Fermented Microorganism Industry.
This event is organized to explore ways to develop tourism contents utilizing Jeonbuk's local ingredients in connection with the "2026 Sunchang Jang-ryu Festival."
Through keynote presentations and comprehensive panel discussions, the academy will cover a variety of topics ranging from the current status and future direction of Jeonbuk's gastronomy tourism to cases of tourism contents and product development utilizing local ingredients.
The main presentations consist of:
▲ Current status of Jeonbuk gastronomy tourism and future promotion strategies,
▲ The value of local ingredients and cases of developing gastronomy tourism contents,
▲ The direction of regional gastronomy tourism viewed from the perspective of the tourism industry,
▲ The 2025 Tteokbokki Festa case study, and
▲ Cases of developing gastronomic products utilizing local ingredients.
Following the presentations, a comprehensive discussion will be held, moderated by Professor Ryu In-pying of Jeonju University. Participants will discuss ways to make local ingredients and food the primary purpose of travel and how to expand Jeonbuk's gastronomy tourism.
Anyone interested in gastronomy tourism can participate in the academy, and visitors to the Sunchang Jang-ryu Festival are also welcome to attend on-site.
For further details, please contact the Tourism Marketing Team (063-230-4221).
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