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Home > Industry

European Businesses Express Cautious Optimism Towards Vietnam's Economy

Pedro Espinola Special Correspondent / Updated : 2025-04-05 19:20:56
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Hanoi, Vietnam - Approximately 68% of European business executives operating in Vietnam have indicated their willingness to recommend the country as an investment destination, according to the latest Business Confidence Index (BCI) released by the European Chamber of Commerce in Vietnam (EuroCham Vietnam) on April 4th. This report offers a snapshot of the cautious optimism held by European enterprises regarding the Vietnamese economy amidst global trade tensions.

The BCI for the first quarter registered 64.6 points, signaling a relatively positive level of confidence while concurrently highlighting the presence of underlying uncertainties.   

Government News, citing the BCI report, noted that Vietnam's ongoing economic reforms and structural improvements have underpinned the positive sentiment observed during the survey period. European companies acknowledge these efforts and generally maintain a neutral to moderately positive outlook on the business environment.   

The perceived business situation among European firms in Vietnam saw a marginal improvement in the first quarter compared to the preceding period. A significant 42% of surveyed companies expressed a neutral stance on the business environment, reflecting a preference for cautious observation amidst ongoing changes.   

At the time of the survey, conducted between March 10th and 27th, Vietnam's robust economic growth and positive GDP forecasts (cited by 37% of respondents) provided a degree of reassurance. Respondents also identified trade and investment opportunities (24%) and the recovery of consumer spending and the tourism industry (18%) as positive indicators.

While a substantial 68% of European business leaders affirmed their long-term commitment by stating they would recommend Vietnam as an investment destination, this figure represents a 7 percentage point decrease compared to the 75% recorded in the fourth quarter of last year. This dip could be interpreted as a slightly more reserved perspective on Vietnam's investment climate as companies adopt a more prudent approach.

Respondents highlighted key areas where further progress is needed to enhance Vietnam's investment attractiveness, with infrastructure development (37%) identified as the top priority.   

Other areas for improvement included streamlining administrative procedures to reduce bureaucratic inefficiencies (29%), easing visa and work permit processes for foreign experts (24%), and enhancing legal clarity and enforcement (21%). These priorities underscore the expectation of tangible improvements from European businesses while maintaining long-term confidence.   

A neutral to cautiously optimistic view prevailed regarding the Vietnamese government's ongoing restructuring processes. While most companies did not anticipate immediate improvements, a significant number expressed hope for progress by 2026.   

Key expected improvements included the transition to digital document submission and approval (45%), reduced processing times for administrative procedures (26%), and the decentralization of decision-making at the provincial level (25%).

Regarding the consolidation of local administrative units, over 40% of respondents believed that such changes could ultimately enhance administrative efficiency and reduce regulatory complexities. Interestingly, 44% suggested that reducing the number of provinces in Vietnam to under 30 would be most efficient for business operations, indicating a preference for a more streamlined governmental structure.

As Vietnam navigates its structural reforms and external challenges, European businesses maintain a persistent yet cautious optimism regarding the nation's growth trajectory.   

In an interview with Government News, Mr. Bruno Jaspaert, Chairman of EuroCham Vietnam, stated, "The resilience of Vietnam's economy is rooted not only in its growth figures but also in its capacity to adapt structurally and diplomatically in a changing global landscape." He further added, "While several developments, including recent shifts in trade policies, introduce new complexities, the overall trend remains one of collaboration and opportunity."

Additional Background Information:

EuroCham Vietnam: A non-profit organization representing the interests of European businesses operating in Vietnam. It aims to strengthen economic ties between Vietnam and Europe through trade and investment promotion, policy advocacy, and information sharing. The BCI is a key indicator it publishes regularly to gauge the sentiment of its members towards the Vietnamese economy.   

Business Confidence Index (BCI): A metric that measures the sentiment of business executives regarding the current economic outlook and business environment. Typically derived from surveys, it serves as a gauge for predicting economic shifts and informs corporate investment and management strategies. A higher BCI indicates greater optimism among businesses.   

Vietnam's Economic Reforms: The Vietnamese government has been actively pursuing various economic reforms to sustain growth, including the adoption of a market economy, enhancing the efficiency of state-owned enterprises, and attracting foreign direct investment. These reforms are crucial for bolstering Vietnam's competitiveness and integration into the global economy.
Global Trade Tensions: The escalating trade disputes between major global powers have far-reaching consequences for the world economy, including supply chain disruptions, tariff increases, and investment uncertainty. Vietnam is not immune to these tensions and is focusing on diversifying its export markets and strengthening domestic industrial competitiveness.   

GDP Forecasts: Gross Domestic Product (GDP) forecasts are projections of a country's economic output over a specific period and are key indicators of economic growth. Positive GDP forecasts can boost business and consumer confidence, encouraging investment and spending.   

Infrastructure Development: The expansion and modernization of essential infrastructure, such as roads, ports, airports, power grids, and telecommunications networks, are vital for sustained economic growth. Vietnam is actively investing in infrastructure to support its rapidly expanding economy, which is also a significant factor in attracting foreign investment.   

Streamlining Administrative Procedures: Complex and inefficient bureaucratic processes can hinder business operations and delay investment decisions. The Vietnamese government is continuously working to simplify administrative procedures and enhance transparency to improve the business environment.   

Visa and Work Permit Processes: Efficient visa and work permit procedures for foreign experts are crucial for attracting foreign investment and facilitating the transfer of knowledge and technology. Vietnam is exploring ways to streamline these processes to attract skilled foreign talent.   

Legal Clarity and Enforcement: A predictable and transparent legal system with consistent and fair enforcement is a fundamental prerequisite for attracting foreign investment. Enhancing the clarity of laws and ensuring consistent application are essential for improving the investment climate.   

Government Restructuring: Efforts by the government to improve the efficiency of its organization and enhance policy-making processes. Vietnam's government is undertaking restructuring initiatives aimed at improving administrative efficiency, combating corruption, and ensuring policy coherence.   

Digital Transformation: The integration of information and communication technologies (ICT) to innovate government workflows and enhance efficiency. The implementation of digital document submission and approval systems can contribute to streamlining administrative procedures and reducing processing times.   

Decentralization of Decision-Making: The transfer of authority from the central government to local authorities, enabling the formulation and implementation of policies that are more tailored to regional specificities. Decentralization can enhance administrative efficiency and better address the needs of local populations.   

Consolidation of Local Administrative Units: The merging of adjacent local administrative areas to improve administrative efficiency and achieve economies of scale. The Vietnamese government is pursuing administrative unit consolidation in some regions, which is expected to reduce administrative costs and improve policy implementation efficiency.   

The cautious optimism of European businesses reflects a belief in Vietnam's economic potential while acknowledging the need for continued progress in areas such as infrastructure, administrative efficiency, and legal framework. How the Vietnamese government addresses these demands and delivers tangible improvements will be crucial in shaping future foreign investment inflows and the nation's economic growth trajectory.

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Pedro Espinola Special Correspondent
Pedro Espinola Special Correspondent

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