SÃO PAULO, BRAZIL – Nubank, a pioneering digital financial services company, has been recognized as Brazil's best bank for the seventh consecutive year in Forbes' annual "World's Best Banks" ranking for 2025. The company has also secured the top position in Mexico for the fourth year running, further solidifying its strong presence in the Latin American financial market.
The rankings are based on an independent survey conducted in partnership with global market research firm Statista, encompassing over 50,000 banking customers across 34 countries. Participants evaluated financial institutions based on five key criteria: trust, terms and conditions, customer service, digital services, and financial advice. The study included all financial institutions offering current or savings accounts.
David Vélez, founder and CEO of Nubank, stated, "We are deeply honored to be recognized as one of the best financial institutions in the world from our customers' perspective. When we founded Nubank, we set out with core values centered around our customers loving us and revolutionizing the way they interact with financial institutions.
Since then, every decision we make, from launching new products to hiring talent, is based on a customer-centric approach. The simplicity, transparency, and convenience of our fully digital and seamless experience, combined with exceptional customer service, sets us apart. Being 100% digital allows us to offer fee-free products and market-leading interest rates. By prioritizing our customers, we are confident that we will earn their loyalty for decades to come."
Nubank continues to spearhead the transformation of financial experiences, reinforcing its mission to empower millions across Latin America with accessible, transparent, and affordable financial services. This latest recognition further validates its commitment to delivering innovative solutions and outstanding customer service.
Founded in 2013, Nubank has grown into one of the largest digital financial services platforms in Latin America, challenging complex and inefficient financial systems through technology. Serving over 90 million customers across Brazil, Mexico, and Colombia, Nubank offers a wide range of financial products and services, including credit cards, personal loans, investments, and insurance. Its user-centric design, innovative technology, and exceptional customer service have fueled its rapid growth and are driving innovation in the Latin American financial market.
Forbes, in collaboration with Statista, annually publishes the "World's Best Banks" ranking based on evaluations from banking customers worldwide. This ranking comprehensively considers various factors, including customer satisfaction, trust, and service quality, and is recognized as an objective indicator of financial institutions' reliability and competitiveness.
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