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Home > Korean Wave News

Son Ye-jin's Triumphant Return as a Top Actress: The "Triple Crown" of Acting, Motherhood, and Endorsements

KO YONG-CHUL Reporter / Updated : 2025-07-27 15:24:59
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Actress Son Ye-jin has made a successful comeback to the entertainment industry, showcasing her unchanging beauty and overwhelming presence after giving birth. Reaffirming her title as the "Nation's Goddess," she has solidified her status as a top actress by dominating not only dramas and films but also the advertising world.

Son Ye-jin recently finished filming the movie Muganaeha and confirmed her appearance in the new Netflix drama Scandal. She is also reportedly cast in the new variety show Jinjja Show (The Real Show), continuing her busy schedule. By perfectly balancing her acting career with her role as a mother, she is proving herself to be a "multitalented goddess."

Her popularity has not waned since her marriage. Son Ye-jin has firmly held her place as the "Queen of Endorsements," actively modeling for a wide range of brands, from luxury jewelry and inner beauty products to cosmetics and even a recent lingerie brand. In particular, her newly released commercial for the Korean cosmetics brand KOHONJIN has received an explosive response online.

In the advertisement, Son Ye-jin captivates viewers with her flawless, porcelain skin and youthful, radiant beauty. She showcases a "dress-up show" with various concepts, exuding diverse charms. She portrays a woman from an elegant, classical Western painting, a graceful figure in a beautiful hanbok, a chic and sophisticated heiress, and a stylish city woman. Her overwhelming acting skills and presence, which allow her to completely immerse herself in each character, make viewers exclaim, "That's Son Ye-jin for you."

As the star who achieved a "Grand Slam" by winning top honors at the three major film awards—the Blue Dragon, Baeksang, and Grand Bell Awards—Son Ye-jin's acting skills and presence are legendary. Netizens who watched the ad lavished praise on her, with comments like, "This is her all-time greatest look," "Her beauty is god-tier," and "How can a mother look like this?"

Meanwhile, Son Ye-jin's husband, actor Hyun Bin, couldn't hide his happy smile when talking about his wife and child, revealing his image as a "devoted husband." Seeing Son Ye-jin's latest commercial, netizens left witty comments, imagining the couple's daily life, such as "Hyun Bin must have a different-looking wife waiting for him every day when he gets home," "Isn't this an upgraded game to improve marital harmony?" and "This is why Hyun Bin can't help but fall for Son Ye-jin." By flawlessly juggling her acting, motherhood, and advertising activities, Son Ye-jin has once again proven her unrivaled presence as a top actress.

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