San Salvador, El Salvador – Super Selectos, the country's largest supermarket chain, has unveiled its newly renovated Centro Antel store in the heart of San Salvador's historic district. The $1.5 million investment underscores the company's commitment to the revitalization of the area, which has seen a surge in tourism and investment in recent years.
The revamped store, which has been serving Salvadorans since 1977, now boasts a modern, three-story design. The first two floors are dedicated to retail space, offering customers an extensive selection of over 15,000 products. The third floor houses "Al Gusto," a new restaurant concept with a diverse menu of over 30 options.
"We are thrilled to reopen our doors to the community," said Carlos Calleja, Executive President of Super Selectos. "This investment reflects our belief in El Salvador and our commitment to contributing to its economic growth and development."
The reopening of the Centro Antel store comes as the historic center of San Salvador experiences a renaissance. According to the Historic Center Authority (Aplan), the area has attracted over $136 million in investments in 2024, with more than 450 projects currently in the pipeline. The influx of capital has fueled the growth of restaurants, shops, and hotels, transforming the district into a vibrant destination for locals and tourists alike.
"The modernization of our capital city is a joint effort between the government, the municipality, the private sector, and the citizens," said Mario Durán, Mayor of San Salvador Centro. "The reopening of this store is a prime example of this collaboration, demonstrating the private sector's confidence in the revitalization of the historic center."
Super Selectos' investment in the Centro Antel store is part of a larger $50 million investment plan by Grupo Calleja for 2025. The plan includes the opening of eight new stores, a distribution center, and a food processing facility.
The renovated Centro Antel store is expected to play a key role in attracting even more visitors to the historic center, which has become the second most popular tourist destination in El Salvador after the beaches, with 1.4 million visitors in 2024.
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