The Korea Tourism Organization (KTO) has announced the launch of a special autumn travel campaign, "Golden," aimed at showcasing South Korea’s rich and vibrant fall season to foreign visitors. The campaign, which will run from September 17 to October 19, seeks to deepen the understanding and appreciation of Korean autumn through diverse content.

The campaign will highlight must-see autumn destinations, seasonal delicacies, iconic festivals, and regional foliage schedules. This comprehensive guide, available on the integrated tourism platform VisitKorea, provides detailed information to help tourists fully immerse themselves in the autumn experience.

Among the featured locations are well-known favorites such as Bulguksa Temple in Gyeongju, Naejangsan Mountain in Jeongeup, and Nami Island in Chuncheon. The list, however, is not limited to traditional spots. The campaign also includes N Seoul Tower in Seoul’s Yongsan District, a destination that has recently gained international attention following the popularity of the Netflix animation "K-Pop Demon Hunters." The selection of these recommended spots was based on an analysis of customer data from VisitKorea and social media trends both in Korea and abroad.

Beyond scenery, the campaign also introduces autumn culinary delights that may be less familiar to international visitors. The lineup includes seasonal favorites like gizzard shad, jumbo shrimp, and cockles. Additionally, the initiative provides information on major autumn festivals, such as the Royal Culture Festival in Seoul, the Jinju Namgang Yudeung Festival in Jinju, and the Gangneung Coffee Festival in Gangneung.

To make the trip-planning process seamless, the KTO has also curated travel itineraries and tour packages that link with the featured destinations, making it easier for potential visitors to turn their interest into an actual trip. Furthermore, a special event is being held to maintain continuous engagement with potential tourists. By sharing news of the special exhibition on social media, participants can enter a prize draw for various gifts.

Park So-young, the head of the KTO’s Overseas Digital Marketing Team, stated, "We designed this special exhibition to go beyond simply introducing places. By connecting them with travel courses and products, we aim to provide tangible assistance for a real trip to Korea."

The "Golden" campaign represents a strategic effort by the KTO to leverage the natural beauty and cultural richness of the Korean autumn to attract a broader international audience, offering a practical and engaging way for tourists to plan their visit.

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