Seoul, Korea – Samsung Electronics announced on November 10th that its SmartThings campaign for the Latin American market has surpassed 40 million views.

The campaign, which parodies the popular 1970s Latin American sitcom "El Chavo del Ocho," effectively communicates the convenience and smartness of everyday life enabled by SmartThings connectivity.

Initially unveiled at IFA 2024, Europe's largest consumer electronics trade show, the video gained immense popularity, surpassing 10 million views in Brazil within a week of its release.

Samsung explained that the video's success can be attributed to its simple and entertaining portrayal of how SmartThings seamlessly connects home appliances, such as air conditioners and refrigerators.

The company is also expanding its SmartThings experience centers across Latin America. The number of experience zones has increased from 95 to 326, with plans for further expansion this year.

"We launched the SmartThings campaign in Latin America to highlight the convenience of everyday life made possible by device connectivity," said Jo Hong-sang, Executive Vice President and Head of Samsung Electronics' Latin America business. "We will continue to expand our customer reach and penetrate the Latin American smart home AI appliance market through differentiated campaigns and experiences."

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