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Home > Business

VUSSENS Establishes U.S. West Coast Foothold with Successful LA Beauty Forum Showcase

KO YONG-CHUL Reporter / Updated : 2026-11-09 09:14:58
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LOS ANGELES — VUSSENS Inc., the North American division of South Korean industry-tailored AI analytics firm NewN AI, has successfully forged a strategic West Coast sales pipeline following its high-profile participation in the recent Beauty Industry Business Forum in Los Angeles.

The three-day leadership event, which marked its tenth milestone anniversary, brought together an elite cohort of industry stakeholders, with senior executives and vice presidents comprising approximately 80 percent of the attendee demographic.

Throughout the forum, VUSSENS leveraged core industry programming—notably the "Next Brand Session" for emerging market challengers and the "High-Growth Brand Session" for established category leaders—to cultivate a diverse corporate network. By engaging startups and enterprise-level conglomerates alike, the company established foundational partnership channels geared toward deep regional integration.

Key highlights of the engagement included a series of high-level executive meetings with prominent global players. VUSSENS connected with leadership from Unilever-backed luxury skincare house Murad, global logistics giant Flexport—boasting annual revenues near 2.9 trillion won—and North American contract manufacturing leader Formulated Solutions. Capitalizing on the enthusiastic market reception and validated interest during these sessions, VUSSENS is advancing follow-up negotiations to formalize robust sales pipelines.

VUSSENS currently delivers specialized AI-driven analytics solutions that track shifting consumer trends and market intelligence for North American beauty enterprises. Buoyed by its newly secured West Coast operations hub, the company intends to scale its footprint into the American South and Midwest, laying the groundwork for broader international expansion into Japan, Europe, and Southeast Asia.

"This forum's high concentration of decision-makers allowed us to clearly demonstrate the competitive edge and scalability of our AI analytics framework," said Bae Sung-hwan, CEO of NewN AI. "Armed with the actionable sales pipeline secured on-site, we are poised to firmly anchor our presence on the West Coast while aggressively expanding our market footprint across North America and the global arena."

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