EdgeRank announced on the 27th that it has won three awards in the digital advertising and campaign category at the 2024 AND Award.
The AND Award, sponsored by the Ministry of Science and ICT and organized by the Korea Association for Digital Business, is South Korea's largest digital media award. It is a prestigious event in its 18th year, selecting outstanding works that have contributed to the digital industry through fair judging.
EdgeRank won the Grand Prix in the digital content category for "Dew Live," the Grand Prix in the social media product and service category for "Jinro Official Instagram," and the Winner in the food and beverage category for "Ilpoom Jinro Official Instagram," achieving a triple crown.
"Dew Live" is a branded content collaboration between Chamisul and Dingo Music. It has been running since 2015 and has established itself as a successful campaign representing domestic digital content. It has secured positive responses from viewers by maintaining the uniqueness of Dew Live, featuring unadorned and natural drinking sessions with artists of various genres and nationalities, and vocals delivered with unprocessed voices.
"Jinro Official Instagram" has strengthened the Star Toad universe marketing in line with the Capamine (character + dopamine) trend, while "Ilpoom Jinro Official Instagram" has focused on expressing the brand's core values by leading the domestic gourmet culture.
EdgeRank has been conducting SNS and digital integrated marketing for HiteJinro's soju brands, Chamisul, Jinro, and Ilpoom Jinro, for four consecutive years, showcasing successful performances in various fields such as IMC campaigns, social media operation, and online and offline linked events.
Jang Jung-woo, CEO of EdgeRank, said, "We are pleased to have our differentiated competitiveness recognized once again through this award. Based on close cooperation and sincere communication with our clients, we will continue to carry out digital marketing that leads the market."
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