The Seoul Metropolitan Government must immediately halt its controversial Seun District 4 redevelopment plan, which threatens the global cultural value of the Jongmyo Shrine, a UNESCO World Heritage site. UNESCO’s World Heritage Centre has delivered a forceful diplomatic warning, demanding the National Heritage Administration (NHA) take "strong measures"—including stopping the approval of the plan that permits building heights up to 145 meters in front of the shrine.

This is not a suggestion; it is a demand that Seoul can no longer ignore. By pushing ahead with high-rise development while deliberately excluding the recommended World Heritage Impact Assessment (WHIA), the city is jeopardizing Jongmyo’s global standing and inviting the catastrophic possibility of its designation being revoked.

Seoul's current stance is baffling and deeply concerning. The city, under Mayor Oh Se-hoon, has expressed "deep regret" over the NHA's "pressure" regarding the WHIA. It is utterly incomprehensible how seeking an internationally accredited assessment of the development's impact on a World Heritage site is viewed as "pressure." This action smacks of an intent to ram the development through, treating one of Korea's most important cultural treasures as a "hindrance" to urban growth.

Mayor Oh argues that the high buildings are necessary to secure economic viability for the project, which he claims will create a massive green axis from Namsan to Jongmyo. While urban revitalization is necessary, sacrificing the irreplaceable value of a world heritage site for a marginal increase in economic feasibility is shortsighted and fiscally irresponsible in the long run.

The core issue is finding a balance between the vital preservation of a global cultural asset and the logic of urban development. However, the starting point for any meaningful compromise is clear: Seoul must put a stop to the high-rise building plan and commit to the World Heritage Impact Assessment.

Mayor Oh refuses the WHIA, citing the potential two- to three-year delay and increased interest costs for development participants. This is an alarmingly myopic justification. Cultural heritage, once its value is compromised, is practically impossible to restore. The potential financial burden on developers pales in comparison to the irreversible damage to a national and global asset, and the profound blow to Korea’s international reputation as a "cultural powerhouse."

Jongmyo is not a local property belonging only to the residents of the Seun district or even just the citizens of Seoul; it is the asset of the entire Korean nation and the world. The Seoul Metropolitan Government and Mayor Oh must recognize this fact and adopt a forward-thinking, cooperative attitude.

The opportunity for a diplomatic solution exists. NHA Administrator Huh Min has stated that he is not opposed to the redevelopment itself, merely seeking cooperation, and Mayor Oh has indicated that he is open to adjusting building heights.

The path forward is unequivocally clear: Accept the WHIA now. Stop treating a global cultural demand as local administrative "pressure." Seoul must demonstrate the responsibility and vision befitting the capital city of a country proud of its heritage. The international community is watching. Do not let Jongmyo be the casualty of political and developmental arrogance.