At the international art fair Frieze New York, which opened in New York City, a significant number of works by Korean artists were showcased, drawing the attention of collectors and visitors.

Frieze New York began its preview on the 8th (local time) at The Shed in Manhattan.

This year's event features 65 galleries from around the world, each presenting booths filled with works by prominent artists who are currently garnering attention in the contemporary art scene.

Gagosian, the world's largest gallery, installed three Jeff Koons 'Hulk' sculptures, capturing the attention of visitors right from the entrance.

Koons is a renowned contemporary artist best known for his 'Balloon Dog' series and other works. In 2019, his sculpture 'Rabbit' fetched $91.075 million (approximately 130 billion KRW) at auction, setting a record for the highest price achieved by a living artist.

Among the Korean galleries, Gallery Hyundai presented a solo exhibition-style booth featuring Moon Kyungwon's 'Soft Curtain' series, located next to the Gagosian booth.

Kukje Gallery also showcased a diverse range of works by leading Korean artists such as Yang Haegue and Kang Seokyung.

Tina Kim Gallery, based in New York, featured the textile art of veteran artist Lee Shinja, as well as works by Kang Seokyung, who passed away last month, drawing visitors to a standstill.

Beyond established veteran artists, the names of emerging Korean artists were also present.

Korea's Z Gallery exhibited installation art by the emerging artist Song Ye Hwan (30) at its booth, while London-based Carlos/Ishikawa gallery introduced the work of Lee Mokha (29).

Brian Murgia, tour curator for Frieze, commented, "New York is an art market that serves the entire world, and Korea is definitely carving out a role here. Even compared to last year, the proportion of Korean art is noticeably larger."

The proactive efforts of Korean companies using the art fair as a major marketing opportunity were also notable.

LG Electronics collaborated with American pop artist Steven Harrington, who designed the logo for the 2028 Los Angeles Olympics, to display his pop art works on its 97-inch OLED TVs at Frieze New York.

LG Electronics has been a global partner of Frieze since 2021.

Harrington, who was present at the exhibition space, said, "I belong to a generation accustomed to working by hand, starting with pencil sketches on a blank canvas. It's very unique and interesting to fuse painting and digital technology."

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