YESAN — Agricultural producers across Chungcheongnam-do are gearing up for a major weekend showcase. The Chungnam Agricultural Research and Extension Services, in collaboration with the provincial Commodity Farmers' Research Association, has announced a two-day promotional exhibition starting November 14 at the popular Yedangho Swinging Bridge.

Now in its 10th iteration, the event serves as a direct bridge between rural producers and urban consumers. A total of 20 booths representing 15 cities and counties will be set up at the venue, offering farm-fresh goods, hand-crafted agricultural products, and seasonal specialties at competitive discount prices.

To engage festival-goers, organizers have prepared interactive visitor activities. Attendees who shop across at least three regional booths can collect stamps to enter a roulette prize draw, while shoppers spending over 30,000 won will qualify for an exclusive grand prize raffle.

Beyond commerce, the event emphasizes corporate social responsibility. Participating research associations from all 15 municipal districts have pooled together donations of local agricultural goods. These contributions will be formally handed over to Yesan County officials during the opening ceremony to support underprivileged local residents.

Event organizers highlight that the exhibition is designed not only to boost consumer awareness of regional quality goods, but also to secure stable market channels and revenue streams for local farmers facing shifting economic landscapes. Provincial agricultural authorities reaffirmed their commitment to nurturing professional farming talent through targeted marketing and production-tech training programs.

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