SEOUL — South Korea’s leading platform conglomerates, Naver and Kakao, are aggressively deploying a "Multi-AI" strategy by integrating OpenAI’s ChatGPT and Anthropic’s Claude into their internal corporate systems. By adopting two of the world's top-tier generative AI services simultaneously, the tech giants aim to drastically boost workplace productivity, enhance organizational AI literacy, and reduce single-vendor dependency in a rapidly shifting technological landscape.
According to industry sources on May 23, a growing number of major platform companies are pivoting toward a multi-model AI infrastructure. The standard playbook involves securing corporate contracts for the widely used ChatGPT Enterprise, while concurrently rolling out Anthropic’s Claude Code—a model that has recently emerged as a powerhouse in automated software engineering.
Tech-savvy platform companies are moving quickly to implement both models, recognizing that their advanced coding and analytical capabilities can offer a massive competitive edge.
Customizing the AI Workspace
Naver has reportedly made both ChatGPT and Claude Code available to its workforce, allowing employees to choose the tool that best fits their specific tasks.
"We support our employees so they can autonomously select and utilize AI tools according to their job requirements and personal preferences," a Naver spokesperson stated. "Because the AI ecosystem is evolving at a breakneck pace, we are continuously reviewing our systems to provide better tools and optimized operational guidelines."
Kakao has followed a similar trajectory. The company rolled out ChatGPT Enterprise across all departments in January of this year and is scheduled to add Claude Code as a company-wide tool by the end of this month. Kakao explained that its goal is to foster an AI-driven corporate culture while providing tailored digital assistants optimized for different job functions and demographics.
Coding Capabilities for Non-Developers
Enterprise-grade AI products are highly sought after because they offer strict data security guardrails, preventing the leakage of sensitive corporate data while allowing management to monitor AI usage.
While ChatGPT offers versatile corporate utility, Claude Code has gained immense traction for its specialized coding performance. Industry analysts note that enterprise adoption of both tools is surging because AI-assisted coding is no longer exclusive to software engineers; it has become a critical capability for non-development roles such as market research, product planning, and marketing.
This trend is prompting a wider adoption wave across the broader Korean tech ecosystem:
Yanolja (Travel tech unicorn) integrated Claude Enterprise in February 2026.
Kakao Mobility and Woowa Brothers (operators of food delivery giant Baemin) followed suit by adopting Claude in April 2026.
An executive from a major platform corporation commented, "Demand from employees wanting to use Claude has risen sharply due to its superior coding capabilities. Companies are actively supporting this to help staff sharpen their digital skills through hands-on experience with diverse AI models."
Mitigating Risks via Multi-Vendor Strategies
AI industry experts predict that the multi-AI strategy will remain a permanent fixture for forward-thinking enterprises as global tech giants continue their fierce arms race.
Because frontier models continuously leapfrog one another in performance with every update, relying on a single provider presents both technological and financial risks. A diversified approach allows companies to remain agile against sudden pricing hikes or policy shifts by external vendors.
"The fierce competition among frontier models like ChatGPT and Claude means that leadership benchmarks change constantly, and new AI tools are hitting the market daily," said a CEO of a prominent local AI firm. "Adopting multiple AI systems allows enterprises to reduce vendor lock-in and respond flexibly to fluctuating costs. However, maintaining rigid security guardrails must remain the top priority throughout this integration."
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