Asunción, Paraguay – Foreign Minister Rubén Ramírez Lezcano today unveiled a new national brand aimed at promoting Paraguay as the optimal destination for investment in South America. This brand overhaul is a strategic decision to highlight Paraguay's competitive advantages in the global market and expand investment attraction.

The new national brand is based on four core values:

Solid Macroeconomy: A stable economic environment provides confidence to investors.
Strategic Geography: Located in the heart of the South American continent, advantageous for logistics and trade.
Abundant Green Resources: Emphasizing eco-friendly energy and sustainable development potential.
Young and Dynamic Population: Presenting future growth potential through South America's top demographic bonus.
This brand strategy was developed through cooperation between the Ministry of Foreign Affairs, the Ministry of Industry and Commerce, and the Ministry of Information and Communication Technology.

Foreign Minister Rubén Ramírez Lezcano emphasized that one of President Santiago Peña's key policy goals is to strengthen Paraguay's international standing. He also stated that Paraguay, as a country actively pursuing economic and social integration, seeks mutual development based on its natural and human resources.

Minister of Industry and Commerce Javier Giménez stated that a strong brand combining the four core values will contribute to promoting Paraguay worldwide, and urged all citizens to become ambassadors for Paraguay.

The event was attended by high-ranking government officials, ambassadors from various countries, and representatives from the private sector, celebrating the launch of the new national brand.

Paraguay possesses abundant resources in various sectors, including hydropower, agriculture, and livestock.
In recent years, Paraguay has recorded stable economic growth rates, attracting the attention of investors.
The Paraguayan government is implementing various incentive policies to attract foreign investment.
It is anticipated that Paraguay will be able to leap forward as a new investment hub in South America through this national brand overhaul.

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