Seoul Milk Cooperative has once again proven its dominance in the dairy industry by achieving annual sales of over 2 trillion won for the second consecutive year. The company announced its 2024 sales reached 2.1247 trillion won, demonstrating robust growth amidst a challenging market environment.
Key Achievements:
Sales: 2.1247 trillion won (Second consecutive year exceeding 2 trillion won)
Market Share: 44.9% (Leading position in the domestic milk market)
Cumulative Sales Volume: Over 37.5 million units
Analysis of Success Factors:
Seoul Milk attributes its success to a premium product strategy based on high-quality domestic raw milk. In particular, the 'A2+ Milk,' launched in April of last year, a premium milk containing only A2 protein, received a great response from consumers.
A2+ Milk: Separately collected from cows with A2 protein genetic traits, employing a 4-step A2 inspection and EFL method.
High-Quality Strategy: Utilizing the highest quality raw milk with somatic cell count grade 1 and bacterial count grade 1A.
Aspiration of Moon Jin-seop, President of Seoul Milk Cooperative:
President Moon Jin-seop stated, "Even in the difficult dairy industry situation, Seoul Milk's strategy of focusing on what we do best has paid off, leading to the achievement of exceeding 2 trillion won in annual sales for two consecutive years." He also added, "We will continue to introduce differentiated, high-value-added products befitting the reputation of Korea's leading dairy company."
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