CHEONAN — In an effort to expand market access and bolster regional agricultural revenue, the Cheonan city government has formally established a strategic alliance with the major e-commerce platform Kakao Makers.

The official agreement was signed on the 12th at Cheonan City Hall, bringing together municipal leaders, including Mayor Jang Ki-soo, and Kakao Makers Performance Leader Hwang Yu-ji. The collaboration is designed to leverage Kakao Makers' prominent digital retail infrastructure to elevate the profile of Cheonan's agricultural goods and provide local growers with reliable online distribution channels.

At the core of the partnership is the promotion of "Haneulgreen," Cheonan's premier joint agricultural brand. By combining Kakao Makers' targeted consumer outreach and narrative-driven product showcases with Cheonan's agricultural output, the initiative seeks to drive greater national visibility for regional products.

Both entities have committed to streamlining supply chains, increasing product listings on the platform, and executing cooperative promotional campaigns. This partnership builds upon a series of successful pilot rollouts earlier in the year, which featured online sales events for Cheonan Susan melons, GAP-certified Seolwon melons, and the newly introduced Super Gold pears.

City officials anticipate that this digital-first approach will significantly enhance the market competitiveness of Cheonan's farming sector, ensuring long-term financial stability for local farming households by connecting them directly with online consumers across South Korea.

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