Seoul, South Korea – APR, a global beauty-tech company, has announced that its street fashion brand, NERDY, will be launching a new tracksuit lineup for the Spring/Summer 2025 season, building upon the immense popularity of its previous collections.
The highlight of this new lineup includes the "Classic NY Tracksuit" and the "Women's Ribbon Tracksuit." These designs maintain NERDY's classic aesthetic while incorporating trendy details, offering a fresh take on the brand's signature style.
Notably, the new collection draws inspiration from the successful 2024 Fall/Winter line. The previous season's tracksuits were characterized by their relaxed fit and unique design elements such as ribbons and color blocking, which resonated well with consumers seeking comfortable yet stylish apparel.
The popularity of the 2024 FW collection is evident in the sales figures. Tracksuit sales increased by approximately 34% compared to the previous year, while overall revenue grew by over 20%.
In response to this positive reception, APR has decided to continue with the design and mood of the previous collection while introducing new details to the latest tracksuit lineup.
The company plans to release the new lineup, including lookbooks, in the coming month.
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