(C) SBS

As South Korea rapidly transitions into a "super-aged society," the insurance landscape is shifting under the feet of seniors. Traditionally, the elderly and those with pre-existing conditions—the "silver" and "ailing" populations—were often deemed uninsurable. However, a new wave of insurance products is shattering these age barriers, leading to a surge in demand as the Lunar New Year holiday approaches.

The Silver Rush: Breaking the Age Ceiling
Insurance companies are aggressively targeting the senior market by raising age limits and simplifying the screening process for those with medical histories. While these "ultra-aged" policies often carry higher premiums, the peace of mind they offer regarding late-life medical costs has proven to be a significant draw for both seniors and their adult children.

Most of these specialized products now allow enrollment up to age 80, with coverage extending until the age of 100. These policies typically operate on a one-year auto-renewal basis, with premiums adjusted annually based on risk assessments.

Leading the Charge: Key Market Players
Several major insurers have introduced flagship products to capture this growing demographic:

KB Insurance: Their "Old-Age Actual Cost Medical Insurance" is a standout, allowing enrollment for seniors up to 90 years old. It covers actual hospital expenses and medication costs, with outpatient benefits of up to 1 million KRW per visit. Specialized riders can provide up to 50 million KRW for nursing hospital costs and 20 million KRW for premium hospital room differences.
AXA General Insurance: Their "AXA Simple Comprehensive Insurance (Renewable)" targets the 80-year-old bracket, including those with pre-existing conditions. It bundles coverage for diagnosis, hospitalization, and surgery for both illnesses and injuries (such as fractures). It offers one-time lump-sum payments for critical conditions like cerebral hemorrhages and acute myocardial infarctions.
Lina Life: While excluding some severe pre-existing conditions, their "THE Simple Health Insurance" is popular for its "Day One Coverage." Even at age 80, policyholders can receive up to 10 million KRW upon diagnosis of major cardiovascular or cerebrovascular diseases.

High Demand, Higher Returns
Despite the inherent risks of insuring older populations, industry experts note that these products have become surprisingly profitable "cash cows."

"While senior products carry higher risk, insurers have accumulated enough data over the years to manage that risk effectively," said an insurance industry official. "There is a massive, untapped demand from people looking to secure their own futures or their parents' medical needs late in life."
As medical technology extends lifespans, the "late-joiner" trend in insurance is expected to accelerate. However, consumers are advised to be mindful of costs—monthly premiums can range from several hundred thousand to over a million KRW depending on the riders selected.