RoboRobo, a leading South Korean educational robot company, is accelerating its expansion into Brazil, the largest education market in South America. The company, in collaboration with its local partner ROBOMIND, successfully participated in the ‘BETT Brasil 2025’ education technology exhibition held at the Expo Center Norte in São Paulo, Brazil, from April 28th to May 1st. This participation marks a significant step in strengthening RoboRobo’s presence within the Brazilian education sector.

BETT (British Educational Training and Technology Show) is a globally recognized education technology exhibition held annually in locations such as London, Brazil, and Asia. ‘BETT Brasil’ is considered a crucial platform for understanding the latest trends in the South American education market and showcasing innovative educational technologies and solutions.

RoboRobo has been actively supporting ROBOMIND’s participation in the exhibition since their official partnership began in 2023, further solidifying their collaborative relationship. This year’s participation is viewed as a strategic move to enhance RoboRobo’s brand recognition in the high-growth potential Brazilian education market and to introduce localized educational solutions, thereby accelerating market entry.

Kevin, the Global Manager of RoboRobo’s overseas business team, stated, “Through the BETT Brasil 2025 exhibition, we were able to gain an in-depth understanding of the characteristics of the Brazilian local market and concretize our product supply strategy and marketing plans optimized for it. It was a meaningful opportunity to showcase RoboRobo’s differentiated STEM (Science, Technology, Engineering, and Mathematics) education solutions to Brazilian education stakeholders and receive positive responses.”

ROBOMIND, RoboRobo’s strong partner in Brazil, is an education-specialized company established in 2014 by experts in the field of robot education. Headquartered in southern Brazil, it boasts a rich pool of over 1,000 education professionals, including teachers and professors. The company is particularly strong in developing various robot education projects and innovative teaching and learning materials based on STEM fields, earning high recognition in Brazilian schools.

André, CEO of ROBOMIND, emphasized, “While seeking new educational alternatives in the Brazilian robot education market, we highly valued RoboRobo’s outstanding technology and innovative educational value, leading to our partnership in 2023. We will continue to focus on successfully establishing high-quality robot education courses in the Brazilian education field through RoboRobo’s excellent robot education content and high-quality products.”

Leveraging their participation in BETT Brasil 2025, both companies plan to further strengthen strategic partnerships with local education companies, actively engage in joint marketing activities, and provide continuous customer management to rapidly respond to Brazil’s diverse and rapidly changing educational needs. In particular, they aim to expand the supply chain of advanced robot education programs targeting upper elementary and secondary school students to secure stable revenue growth and ultimately solidify their leading position in the Brazilian educational robot market.

Brazil, with its vast territory and high enthusiasm for education, is considered a key hub in the South American education market. RoboRobo’s strengthening of its position in this important market through close cooperation with ROBOMIND is seen as more than just overseas market expansion; it is a crucial driving force for enhancing RoboRobo’s global competitiveness and sustainable growth strategy.

Yoon Song-hyun, Director of RoboRobo’s overseas business division, commented, “Targeting the Brazilian education market is not just about expanding into a specific regional market, but a crucial strategic stepping stone for entering a larger global education market. We aim to lead educational innovation by providing RoboRobo’s differentiated future education solutions not only to students in Brazil but also to students across South America.”

Meanwhile, RoboRobo is making multifaceted efforts to expand its influence in the global education market. It actively participates as an official sponsor of the World Robot Olympiad (WRO), a prestigious international youth robot competition, and as a key member of the Korea Association of Robot Industry, it organizes various domestic and international youth robot competitions, actively contributing to the revitalization of the robot education industry both domestically and internationally. These activities are seen as important steps demonstrating RoboRobo’s vision to grow beyond a simple educational robot manufacturer into a global EdTech company that leads the future of education.