The Busan Metropolitan City and the Busan Tourism Organization (President Lee Jeong-sil, hereinafter referred to as the BTO) announced that the selected ‘Busan Tourism Star Enterprises’ are developing safe outdoor travel courses utilizing the daily lifestyle data of senior citizens and planning large-scale festivals based on Busan’s unique cultural resources. Through these initiatives, they aim to extend tourists' length of stay and inject vitality into the local economy.

Zeroweb Inc. Promotes ‘Safe and Enjoyable Busan Wellness Travel’ Utilizing Seniors’ Daily Health Data

Zeroweb Inc., an AI-based senior digital healthcare enterprise, is officially launching a service that monitors daily living habits—such as activity levels and outdoor frequencies—through proprietary sensors (product name: Carebell) installed in spaces where seniors reside. Based on this data, the company guides individuals through customized outdoor travel courses designed not to strain their health conditions.

The daily health data collected in real-time is linked with partner hospitals and in-home monitoring systems to ensure safe responses even in emergencies. Zeroweb plans to complete a “Busan-style Safe Wellness Travel Model” that combines daily care with travel, taking the lead in attracting senior tourists.

S.O.K Management Captures Tourists’ Footsteps with Differentiated MICE and Night Festivals

S.O.K Management, an enterprise specializing in MICE and regional festivals, is continuously expanding customer-experience-driven contents that blend Busan’s rich culture, history, and tourism resources with fascinating stories and nighttime experiences.

S.O.K Management has successfully led representative contents that added unique entertainment to Busan’s major landmarks, including the ▲Chinatown Festival, ▲Yongdusan Park Night Pop-up Store, and ▲BTS Busan Visit Welcome Center. Recently, the company took charge of planning the “2026 Haman Nakwha Festival,” expanding its festival-planning capabilities cultivated in Busan to a nationwide scale by combining traditional culture with K-culture.

A BTO official stated, “We have high expectations for the active performance of our star enterprises, ranging from wellness tourism where senior care technology meets travel, to festival contents that capture local stories,” adding, “We will spare no support to create a future-oriented tourism environment where tourists can stay in Busan for a long time, feel secure, and enjoy their visit.”

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