Lee Hyori Unveils Starry Night Mattress Photoshoot with Slow Bed
Hwang Sujin Reporter
hwang075609@gmail.com | 2025-01-22 21:39:33
Slow Bed, a mattress brand under the Persis Group, has released a stunning photoshoot featuring their brand model, Lee Hyori, for the Starry Night mattress.
Appointed as Slow Bed's brand model in July of last year, artist Lee Hyori has been actively involved in the design process of the Starry Night mattress, fostering a collaborative partnership. The latest Starry Night mattress photoshoot encapsulates Lee Hyori's iconic individuality, drawing inspiration from her life in both Seoul and Jeju. Notably, the photoshoot aesthetically showcases the mattress's emphasis on sustainable materials and design details, such as the recycled elements, fabrics, springs, and foam.
Slow Bed's Starry Night mattress is crafted using durable, moisture-resistant stainless steel springs and eco-friendly materials. With its innovative "Easy-Cut Pocket Spring" design, which surpasses the limitations of traditional pocket springs, it enables easy disassembly and recycling. Furthermore, the mattress incorporates Slow Bed's domestically developed eco-friendly memory foam, "Recotec Foam," promoting a circular economy for mattresses. Inspired by Lee Hyori's multifaceted life, the Starry Night mattresses in "Seoul" and "Jeju" versions captivate consumers with their unique cover designs and materials.
WEEKLY HOT
- 1Zeekr Targets 2,000 Sales for '7X' EV in South Korea This Year
- 2Tesla and BYD Penetrate South Korea’s Stronghold as Domestic Auto Sales Stumble
- 3Incheon Semiconductor High School Partners with Chungnam National University to Foster Next-Gen Tech Talent
- 4Murata Unveils Next-Gen Resin Electrode MLCC for Automotive Applications
- 5L&F Plus Secures KRW 220 Billion from National Growth Fund to Anchor South Korea’s First Mass LFP Cathode Production
- 6Nvidia CEO Jensen Huang to Arrive in South Korea for "Sam-So" Meeting with Tech Tycoons