Seoul, South Korea – Korea Seven, the operator of the Seven Eleven convenience store chain in South Korea, is facing significant challenges in its expansion strategy. Following the acquisition of Mini Stop, the company has been struggling to integrate the two businesses and is now facing difficulties in divesting its ATM business.

The company's recent attempt to raise funds through corporate bond issuance has also been met with lukewarm response from investors, highlighting the market's growing skepticism about Korea Seven's financial health. Industry analysts believe that the company's recent layoff announcement is an indirect acknowledgment of the failure of its expansion strategy.

According to the Financial Supervisory Service, Korea Seven reported an operating loss of 97 billion won (approximately US$73 million) in the second quarter of this year. For the first half of the year, the operating loss reached 441 billion won. These losses began to mount after the acquisition of Mini Stop in 2022.

Prior to the acquisition, Korea Seven had reported a modest profit of 16 billion won in 2021. However, the company swung into a loss of 49 billion won in 2022 and saw its losses balloon to 551 billion won in 2023.

Missed Opportunity Amidst Industry Boom

Korea Seven had historically relied on mergers and acquisitions to fuel its growth. The company had successfully acquired Lawson's Korean operations from Kolon Mart in 1999, bought Baedeway from Unitas Capital in 2010, and outbid Shinsegae to acquire Mini Stop in 2022.

The acquisition of Mini Stop was expected to significantly boost Korea Seven's market share, allowing it to narrow the gap with industry leaders GS25 and CU. However, the company has failed to achieve any meaningful synergies beyond expanding its store network.

While the convenience store industry experienced a boom during the COVID-19 pandemic, driven by increased demand from single-person households, Korea Seven's profitability has remained stagnant. While GS25 and CU have seen their revenue and operating profit margins grow steadily, Korea Seven's operating profit margin has been declining since 2014.

Mounting Costs and Lackluster Investor Confidence

Several factors have contributed to Korea Seven's declining profitability, including soaring logistics costs and high royalty payments to the U.S.-based Seven Eleven headquarters. Additionally, the company has been burdened with the underperforming ATM business, which it is now seeking to divest.

Despite the company's efforts to streamline operations and improve efficiency, investors have remained cautious. The recent under-subscription of Korea Seven's corporate bond issuance underscores the market's lack of confidence in the company's turnaround prospects.

Korea Seven has attributed its challenges to the ongoing integration of Mini Stop and has emphasized its commitment to long-term growth. However, analysts believe that the company needs to address its fundamental business model and cost structure to improve its financial performance.