SEOUL – Seven-Eleven Korea is turning up the heat in the convenience store "chicken wars." The retail giant announced on March 6, 2026, that it will officially launch its new barbecue-style "Whole Thigh Chicken Steak" on March 11, accompanied by a wave of aggressive discounts on its popular ready-to-eat (RTE) lineup.

A Focus on Quality: The "Whole Thigh Chicken Steak"
The star of the new release, the Whole Thigh Chicken Steak, is designed to cater to health-conscious yet flavor-seeking consumers. Unlike traditional convenience store fried chicken, this product features:

Thin Battering: A specialized thin coating reduces oil absorption during the cooking process.
High Meat Content: By increasing the actual meat ratio compared to standard fried chicken products, Seven-Eleven aims to provide a more premium, "steak-like" texture.
Juicy Texture: Using the thigh meat ensures a tender, succulent bite that differentiates it from drier breast-based alternatives.

March Madness: 1+1 Deals and Coffee Discounts
To celebrate the launch and drive foot traffic throughout the month, Seven-Eleven is rolling out several value-driven promotions:

Sweet Red Bean Glutinous Donuts: A staple snack for many, these will be available under a 1+1 (Buy One, Get One Free) promotion for the entire month of March.
Seven Café Savings: Coffee lovers can enjoy a 30% discount on all varieties of Seven Café Americano when paying with a Lotte PLCC (Private Label Credit Card).
 
Boosting the "Pickup" Economy
As the trend of pre-ordering via mobile apps continues to grow, Seven-Eleven is slashing prices for customers using its "Same-Day Pickup" service. A total of nine popular RTE items will be available at discounts of up to 35%. Notable items in the sale include:

The Classic Whole Chicken: A nostalgic favorite for families.
Baseball Stadium Cream Shrimp: A trendy snack perfect for sports fans and late-night cravings.
"Our goal is to redefine convenience store food by offering high-quality, 'restaurant-grade' options like the Whole Thigh Chicken Steak," a Seven-Eleven spokesperson stated. "By combining new product innovation with deep discounts on our steady-sellers, we want to ensure our customers get both quality and value."