GS E&C’s Xi brand magazine, ‘BEYOND A.,’ has been honored with two Winner awards at the prestigious iF Design Award 2025, in both the User Interface (UI) and Communication categories.

Key Highlights:

Web-Based Lifestyle Magazine:‘BEYOND A.’ is a web-based magazine launched in January 2021, delivering weekly newsletters that focus on the lifestyles of Xi residents through in-depth interviews.
It transcends simple brand promotion by capturing residents’ tastes and product stories through sophisticated videos, images, and texts, fostering enhanced communication between the brand and its customers.
Reasons for the Awards:‘BEYOND A.’ has been recognized for its innovative UI and unique communication style, being the first in the construction industry to highlight residents’ lifestyles.
The Brand book that was made with the digital contents of the web magazine, has won the communication section of the award, by the analogue touch of the paper, and by including the design philosophy of Xi apartments, and resident interviews to deliver the brand value.
GS E&C’s Vision:GS E&C aims to further expand communication with customers through ‘BEYOND A.,’ sharing the Xi brand’s values and apartment vision, and evolving the magazine to embody the values of life.