DAEGU/GIMCHEON, North Gyeongsang Province—The phenomenal global success of the Netflix animated film, K-Pop Demon Hunters (Kedeheon), has inadvertently sparked a new wave of interest in Korean culture, turning the spotlight onto the country's beloved street food: bunsik (flour-based snacks). As foreign interest in Korean culture peaks, fall festivals dedicated to Tteokbokki (spicy rice cakes), Gimbap (seaweed rice rolls), and Ramyeon (instant noodles) across the Daegu and North Gyeongsang regions are anticipating record attendance.

The film, which features a K-pop group battling villains with their music and heavily incorporates Korean culture, has made the bunsik dishes enjoyed by the protagonists a must-try for foreign tourists visiting Korea.

The festival season kicks off in Daegu's Buk-gu district with the Tteokbokki Festival, running for three days from October 24th to 26th at the iM Bank Park area. Buk-gu is historically recognized as a "Tteokbokki sanctuary," tracing its roots to the Korean War when flour rations were plentiful, leading to the development of tteokbokki, particularly in the refugee settlements. Now in its 5th year, the festival—themed "This is Tteokbok-gu (District)"—will feature a 'Tteokbokki Taste Zone' with famous varieties from across the nation, an 'Yurangmacha' (Wandering Cart) zone including a tteokbokki contest for foreigners, and a 'Ppoggiland' amusement area.

Following closely is Gimcheon’s Gimbap Festival on October 25th and 26th at the Jikji Cultural Park. The city, whose name is a homophone for the popular franchise restaurant "Kimbap Cheonguk" (Kimbap Heaven) among young Koreans, has smartly capitalized on this linguistic coincidence. This year's event will unveil unique gimbap creations, including the 'Walnut Mayo Jeyuk Gimbap,' which won the 'Gimcheon Gimbap Cooking King Contest' in August, with the winning recipes slated for eventual release in convenience stores nationwide.

Rounding out the bunsik celebrations is Gumi’s Ramyeon Festival, scheduled from November 7th to 9th near Gumi Station. Though primarily known as an electronics hub, Gumi is home to one of Korea's largest ramyeon production facilities, where 75% of the nation's best-selling Shin Ramyeon is manufactured. First launched in 2022, the festival is set to tantalize ramyeon enthusiasts with 25 different dishes, such as stir-fried ramyeon bread and kimchi ramyeon with spicy grilled pork, alongside the unique opportunity to taste freshly fried ramyeon straight from the production line.

Local officials view these culinary events as a potent form of cultural export. Bae Gwang-sik, Mayor of Buk-gu, asserted, "The Tteokbokki Festival is the epitome of K-Culture, containing the very power of South Korea’s culture."