HAMYANG, South Korea – The 20th Hamyang Wild Ginseng Festival, a premier event in Gyeongsangnam-do, is set to open its doors to the public from September 18 to 22, promising five days of health, healing, and heartwarming experiences. Held at the picturesque Sangrim Park in Hamyang-eup, the festival is a celebration of the region's most prized natural treasure: wild ginseng.

Under the theme "Fall for Hamyang, Fall for Wild Ginseng," this year's festival aims to build on the success of its two-decade history while also charting a new course for the future. Organizers have prepared a diverse lineup of programs designed to engage visitors of all ages, from thrilling hands-on activities to delicious culinary delights.

One of the festival's most popular and highly anticipated events is the Wild Ginseng Digging Experience. Unlike typical events, this program allows participants to venture into an actual wild ginseng field and harvest their own five-year-old wild ginseng. This unique opportunity offers a genuine connection to nature and a tangible reward, making it a favorite for many attendees.

For those with a competitive spirit, the "Find the Golden Wild Ginseng" event is sure to be a highlight. Hidden within the forest are models of golden wild ginseng, and lucky participants who find one will be rewarded with a pure gold coin. This exciting treasure hunt is a perfect activity for families, encouraging them to explore the natural surroundings and create lasting memories together.

Beyond the immersive experiences, the festival is also a hub for commerce and local culture. The Wild Ginseng Sales Zone features local farmers who sell a variety of wild ginseng products directly to the public. To encourage sales and support the local economy, the festival offers a special payback event where customers receive Hamyang Love gift certificates based on their purchase amount.

New to this year's festival is a dedicated meat corner, where visitors can savor the unique flavor of authentic Jirisan black pork, cooked on-site. This culinary addition broadens the festival's appeal, combining the health benefits of wild ginseng with the hearty goodness of local cuisine.

According to Jin Byeong-yeong, the Mayor of Hamyang County, the 20th anniversary marks a significant milestone. "This year's Hamyang Wild Ginseng Festival will be a new starting point, preparing for the future on the foundation of 20 years of achievement," he stated. "We hope that everyone can come together and enjoy health, healing, and a warm sense of shared emotion."

The festival's venue, Sangrim Park, adds to the enchanting atmosphere. One of Korea's oldest man-made forests, its serene beauty provides a perfect backdrop for a festival dedicated to nature and wellness. The combination of ancient trees, winding paths, and vibrant festival activities creates an immersive environment that is both relaxing and invigorating.

Visitors can expect a variety of performances, exhibitions, and cultural displays throughout the five-day event, all centered on the theme of wild ginseng and local heritage. From traditional music to art exhibits, the festival showcases the rich cultural tapestry of the Hamyang region.

The Hamyang Wild Ginseng Festival has grown significantly over the past two decades, attracting thousands of visitors from across the country and beyond. It has become a symbol of Hamyang's commitment to preserving its natural resources and sharing them with the world. The festival not only boosts the local economy but also raises awareness about the value of wild ginseng and the importance of sustainable practices.

With its blend of hands-on activities, culinary treats, and a focus on wellness, the 20th Hamyang Wild Ginseng Festival promises to be a memorable event for all who attend. It's an invitation to step away from the daily grind and immerse oneself in the restorative power of nature, all while discovering the profound connection between the land and its people. For those seeking a unique cultural experience that nurtures both body and soul, Hamyang is the place to be this September.