Historic & Cultural Sites
 

Gyeongbokgung Palace (경복궁)

The largest and most iconic of the five Grand Palaces built during the Joseon Dynasty. It's a stunning example of Korean royal architecture. Don't miss the Changing of the Royal Guard ceremony.
Changdeokgung Palace (창덕궁) & Huwon (Secret Garden)

A UNESCO World Heritage site, this palace is renowned for its harmonious blend with the natural landscape. The Secret Garden, or Huwon, is a breathtakingly beautiful space that requires a separate tour booking.
Bukchon Hanok Village (북촌 한옥마을)

A charming neighborhood with hundreds of traditional Korean houses (hanoks). It offers a unique glimpse into the past and picturesque photo opportunities with a backdrop of modern Seoul.
Insadong (인사동)

A vibrant neighborhood dedicated to traditional Korean culture. You can find traditional teahouses, antique shops, art galleries, and craft stores, making it a great place to buy unique souvenirs.
Jogyesa Temple (조계사)

The center of Korean Zen Buddhism, this temple is a peaceful oasis in the middle of bustling Seoul. It's famous for its beautiful flowers and the colorful lanterns that adorn it during the Lotus Lantern Festival.
Gwangjang Market (광장시장)

One of Korea's oldest and largest traditional markets, famous for its delicious street food. It's a fantastic place to try authentic Korean dishes like bindaetteok (mung bean pancake) and mayak gimbap (mini gimbap).
War Memorial of Korea (전쟁기념관)

A comprehensive museum and memorial dedicated to Korea's military history, with a special focus on the Korean War. It's a powerful and moving experience.
 

Modern & Urban Attractions
 

N Seoul Tower (N서울타워)

Located on top of Namsan Mountain, this iconic tower offers panoramic views of the entire city. It's a popular spot for couples to attach "love locks" and enjoy the city's skyline, especially at night.
Myeongdong (명동)

A mecca for shopping, especially for cosmetics and fashion. The streets are also lined with countless street food vendors, making it a feast for both the eyes and the stomach.
Hongdae (홍대)

Known for its youthful energy and indie art scene. This area is full of unique cafes, trendy fashion shops, lively clubs, and street performers, thanks to its proximity to Hongik University.
Dongdaemun Design Plaza (DDP, 동대문디자인플라자)

A futuristic, spaceship-like architectural landmark designed by world-renowned architect Zaha Hadid. It serves as a hub for fashion, art, and culture.
Gangnam (강남)

The upscale, modern district of Seoul made famous by PSY's "Gangnam Style." It's known for luxury shopping, high-end restaurants, and a vibrant nightlife.
Lotte World Tower & Mall (롯데월드타워 & 롯데월드몰)

The tallest building in South Korea, offering a breathtaking observation deck called Seoul Sky. The adjacent mall and Lotte World amusement park make it a one-stop destination for entertainment.
Cheonggyecheon Stream (청계천)

A beautifully restored stream that flows through the heart of the city. It's a peaceful spot for a leisurely stroll, and a popular gathering place during festivals.
Starfield Library (스타필드 코엑스몰 별마당 도서관)

Located inside the COEX Mall, this is an impressive, open-concept library with three stories of towering bookshelves. It's an architectural marvel and a great place to relax and take photos.
 

Nature & Relaxation
 

Namsan Park (남산공원)

The largest park in Seoul, home to N Seoul Tower. It offers beautiful hiking trails and stunning views of the city.
Seoul Forest (서울숲)

A large urban park often compared to New York's Central Park. It features a deer park, ecological forest, and various walking paths, making it a perfect escape from city life.
Han River Park (한강공원)

The Han River is the city's lifeline, and its parks are a favorite among locals for recreation. You can rent a bike, have a picnic, or simply enjoy the beautiful riverside scenery.
 

Unique Experiences
 

DMZ (Demilitarized Zone) Tour (비무장지대)

While not technically in Seoul, a day trip to the DMZ is a profoundly unique experience. It's the border between North and South Korea and offers a look into a complex and important part of world history.
National Museum of Korea (국립중앙박물관)

The largest museum in Korea, housing an extensive collection of artifacts spanning over 5,000 years of Korean history and culture. It's a must-visit for anyone interested in a deeper understanding of the country's heritage.