A new wave of nationalism is sweeping across Canada, fueled by the ongoing trade dispute with the United States. Following the imposition of a 35 per cent tariff hike on non-CUSMA exports, many Canadians are taking matters into their own hands, actively boycotting U.S. goods and travel in a show of economic defiance. CBC News reached out to its readers and received dozens of responses detailing their personal boycotts, revealing a population determined to put their money where their patriotism is.

A Nation of "Rabid Label Readers"  

Canadians are becoming increasingly vigilant consumers. A common theme among those who responded to CBC's inquiry is a newfound commitment to reading product labels. "I'm still checking labels to make sure everything I buy is made in Canada or a trade-friendly country," Rita Bailey shared. This practice, she explained, has prompted her to reconsider her purchasing habits, leading to a more mindful approach to consumption that benefits both her finances and her personal well-being.

Larry Sharpe and his wife, who began boycotting U.S. goods the day Donald Trump took office, have become what he calls "fervent buyers of Canadian products," reinforcing their position in light of the new tariffs. This trend of meticulous label-checking reflects a broader shift in consumer behavior, where the origin of a product now holds significant weight in the decision to purchase.

Bordering on Boycott: A Refusal to Cross  

The boycott isn't limited to the aisles of a grocery store; it's also impacting cross-border travel. Many Canadians, particularly those living near the U.S. border, are refusing to cross it. Larry Sharpe, who lives a mere 20-minute drive from the U.S., stated that he and his wife "refuse to cross the border although we frequently did so in the pre-Trump era."

Gino Paolone, a resident of Thorold, Ontario, echoed this sentiment. Despite being a frequent traveler to the U.S. for shopping, dining, and an annual golf trip, he now says, "I refuse to go over and support their economy while they try to destroy ours." This refusal to travel highlights a deep-seated frustration and a willingness to make personal sacrifices for the sake of national pride and economic solidarity.

Finding Local & International Alternatives  

In their quest to avoid U.S. products, Canadians are actively seeking out alternatives. Some are turning to local sources, like Karen Mount who tries to buy all her produce at the local farmers market. Others are looking beyond the U.S. for goods, with Mount noting she now purchases produce from Mexico during the winter, a practice she didn't engage in before January 2025. This pivot to non-American substitutes, particularly from other countries, demonstrates the lengths to which Canadians are willing to go to support their boycott.

The boycott has also prompted Canadians to reconsider their spending on services. We heard about people cancelling streaming services, relocating investments, and even altering their "snowbird" migration patterns to avoid spending winters in the U.S. These actions, both big and small, collectively signal a widespread commitment to the cause.

A Lasting Legacy of Defiance  

For many, this is not a temporary stance but a permanent change in lifestyle. Garry Semple told CBC News, "I may never shop again without making sure it's a Canadian product. I get angrier the more this goes on." Rita Bailey, a 75-year-old, also expressed a lifelong commitment, stating, "I won't back down and I pray that our leaders won't either."

The sentiment among Canadians is clear: the boycott of U.S. goods and travel is not just a reaction to a trade dispute, but a powerful expression of national identity and resilience. It's a grassroots movement driven by a populace that believes in the power of their collective spending and is determined to show the U.S. that they "won't back down." The question now is not if the boycott is helping or hurting, but rather, how long Canadians can sustain this powerful display of economic independence.