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SYDNEY – In the heart of Marrickville, just 10 minutes by metro from Sydney’s bustling city center, a massive transformation is underway. A former timber yard is being reborn as "Marrickville Timber Yard," a 1,188-unit residential complex. Unlike traditional developments sold to individual owners, this project represents the vanguard of Australia’s Build-to-Rent (BTR) revolution—a corporate-led rental model designed to stabilize a volatile housing market.

From Ownership to Service
As median house prices in Sydney hit a record high of 1.75 million AUD (approx. 1.7 billion KRW) this year, the dream of homeownership has slipped out of reach for many. In response, the Australian federal government has pivoted toward BTR as a vital infrastructure. From 4,660 units in 2023 to a projected 55,000 units by 2030, the shift marks a fundamental change in housing: moving from "possession" to "service."

BTR developments offer more than just a roof. At Marrickville, residents can choose from studios to three-bedroom family units, all integrated with a dedicated app. This digital ecosystem manages everything from laundry services and yoga classes to booking on-site car-sharing vehicles. Mirko Groff, Digital Lead at The Living Company (TLC), explains, "By analyzing resident data and movement patterns, we optimize both design and operational efficiency, ensuring high satisfaction while lowering costs."

Policy Incentives Driving Growth
The rapid expansion of BTR in Australia is no accident. It is fueled by aggressive government incentives designed to attract institutional capital:

Tax Breaks: Corporate income tax deductions for construction costs have been raised from 2.5% to 4% annually.
Foreign Investment: Withholding tax rates on BTR investments were slashed from 30% to 15% to lure global pension funds.
Local Support: In New South Wales, land tax valuations for new BTR projects have been cut by 50%.

Implications for South Korea
Experts suggest that South Korea, currently grappling with soaring apartment prices and a shift toward monthly rentals, should look closely at the Australian model. Samir Chopra, Head of Research for APAC at CBRE, notes, "The competitiveness of BTR lies in maintaining stable housing quality through professional management. It is a robust model for nations seeking a housing safety net, as it allows for consistent supply even during economic downturns."

By combining private operational expertise with global capital, BTR could provide a diverse range of high-quality rental options for various income levels and demographics, offering a viable exit strategy from the "all-or-nothing" cycle of property speculation.