[GLOBAL ECONOMIC TIMES]  Seoul Tourism Foundation participated in the MICE exhibition ‘2024 ITB Asia’ held in Singapore for three days from yesterday (23rd) to 25th and began marketing activities to attract corporate meetings and incentive groups.

‘ITB Asia’ is a representative MICE exhibition in the Asia Pacific region. Approximately 13,000 participants, 1,250 buyers and 1,300 exhibitors from around the world will gather to hold 27,000 business meetings in the tourism and MICE sectors.

The Seoul Tourism Foundation participated in this exhibition along with eight Seoul MICE Alliance (SMA) member companies. The eight members include Aju Incentive Travel Agency, RYSE Hotel, Seoul Dragon City, Grand Walkerhill Seoul Hotel, JW Marriott Hotel Seoul, Golden Blue Marina, Community Lab, and Seven Luck Casino.

At this exhibition, the Seoul Tourism Foundation succeeded in attracting an employee incentive event for a Singapore electric company with about 300 employees through buyer consultation, and is providing support from the attracting stage to the holding stage to ensure that new MICE events to be held in Seoul in the future are successfully held. We plan to continue providing support.