Enchem, a leader in the domestic electrolyte market, has completely withdrawn its plan to build a large-scale production base in Tennessee, U.S. The company had planned to invest around KRW 200 billion to supply electrolytes to BlueOval SK, a joint battery plant between Ford and SK On. However, facing the reality of a slower-than-expected slowdown in the U.S. EV market, the company ultimately abandoned the plan.

Ford's Deficit Shock Spreads to the Battery Value Chain 

Enchem's decision to withdraw is closely linked to the poor EV sales of its major customer, Ford. Ford is currently facing a massive operating deficit in its EV business, averaging around KRW 6-7 trillion annually, with a deficit of approximately KRW 3 trillion in the first half of this year alone. Ford's struggle to secure popular models in the U.S. has caused delays in battery supply schedules. This has directly impacted Enchem, which was set to supply electrolytes, one of the four core battery materials.

According to industry sources, Enchem had originally planned to supply electrolytes to BlueOval SK and was pushing for the Tennessee plant with a target completion date of 2027. BlueOval SK had planned to have a total production capacity of 127 GWh in Tennessee and Kentucky by next year. However, the electrolyte supply contract, which should have been finalized last year, has been continuously delayed and recently showed signs of another postponement. To resolve the business uncertainty, Enchem decided to pull out.

North American Strategy Readjustment and Market Outlook 

Enchem's withdrawal from the Tennessee plant clearly shows the impact of the temporary growth slowdown, or "chasm" phenomenon, in the U.S. EV market on the entire battery materials industry. There are also analyses that policies like the reduced EV tax credit implemented during the Trump administration have dealt a more significant blow to companies producing less popular car models.

Enchem has revised its strategy to prioritize and concentrate investments on its production plants in Georgia, which supply electrolytes to LG Energy Solution, and Indiana, which supplies Samsung SDI. The company plans to focus on diversifying its customer base and securing a stable supply chain to flexibly respond to the rapidly changing North American EV market. However, as the slowdown in U.S. EV demand and changes in major customers' battery production plans have a domino effect on the investment and production strategies of the materials industry, domestic battery value chain companies are required to approach the situation with caution.