The Sejong City Foundation for Arts and Culture (CEO Park Young-kook), in collaboration with the National Hangeul Museum and 29CM, successfully wrapped up its Hangeul cultural goods pop-up exhibition titled "Hangeul, by Every Heart" (모든 마음 곁에, 한글), drawing over 3,000 visitors. In particular, the exhibition demonstrated the market potential of Hangeul cultural goods by achieving approximately 25 million won in online and offline sales.

Held from October 29 to November 1 at Cociety in Seongsu-dong, Seoul, the exhibition was designed not only to showcase Hangeul cultural goods but also to allow visitors to directly experience and purchase the products.

In connection with the exhibition, offline sales were held until November 4 at "iguHOME," a lifestyle select shop in Seoul Forest, and sales have continued through a 29CM online special exhibition. This established a distribution foundation enabling consumers to purchase Hangeul cultural goods even after the exhibition concluded.

Promotional effects through social media were also notable. Content featured across eight major fashion and lifestyle channels, including Daily Fashion News, Eyes Magazine, and High Cut Magazine, recorded approximately 199,000 cumulative views. Additionally, visits by design and culture media outlets such as Monthly Design and Brique Magazine, along with industry insiders, confirmed strong interest in Hangeul cultural goods.

This achievement is significant in that Hangeul cultural goods supported by a public institution successfully connected to the actual consumer market by combining the design capabilities and distribution platforms of private brands. Going beyond supporting product development, the Foundation established a cooperative model linking promotion, distribution, and sales, thereby laying the groundwork for the continuous expansion of future market channels for Hangeul cultural goods.

Yang Yoo-jung, Director of the Hangeul Culture City Center, stated, "Through this exhibition, we confirmed the possibility that Hangeul cultural goods can move beyond viewing and experience to actual consumption," adding, "We will continue to expand cooperation with private companies so that exceptional Hangeul cultural goods can be consumed in daily life and the Hangeul cultural industry can grow sustainably."

[ⓒ Global Economic Times. 무단전재-재배포 금지]