SEOUL, South Korea — With the world’s biggest football event just around the corner, Samsung Electronics has officially launched a grand-scale trade-in promotion for its 2026 AI TV lineup. Titled "Decisive Moments with AI Soccer Mode! Trade Up to Samsung AI TV," the campaign is designed to provide sports fans with an unparalleled viewing experience powered by the latest artificial intelligence technologies.

The promotion, which began on May 1st, will run for two months across various online and offline channels, including Samsung Store, Samsung.com, and major electronics retailers such as Hi-mart and ET Land.

Generous Trade-In Benefits and Cashback Incentives
Samsung is offering significant incentives for consumers looking to upgrade their home entertainment systems. Customers who purchase 2026 models of the Micro RGB, The Frame Pro, 98-inch The Frame, or OLED TV series can receive substantial rewards by returning their old television sets.

The rewards are structured based on the size of the new purchase:

83-inch and larger ultra-large TVs: 200,000 Samsung Electronics membership points.
75-inch and 77-inch TVs: 100,000 Samsung Electronics membership points.
A key highlight of this program is its inclusivity; Samsung will accept old TVs regardless of the manufacturer or the year of production. Furthermore, during the month of May, Samsung.com is hosting an exclusive event where the first 500 customers who purchase a 75-inch or larger Micro RGB, OLED, Neo QLED, or Mini LED TV and leave a product review can receive up to 300,000 KRW in cashback.

Revolutionizing the Sports Viewing Experience: AI Soccer Mode
The 2026 Samsung AI TV lineup is specifically engineered to cater to the needs of sports enthusiasts. At the heart of this innovation is the 'AI Soccer Mode.' This feature uses advanced algorithms to analyze football matches in real-time, enhancing color clarity and precisely capturing the subtle movements of the ball. By optimizing the visual output, it ensures that viewers never miss a single detail of the fast-paced action.

Complementing the visuals is the 'AI Sound Control.' This technology analyzes various audio elements—such as commentary, background music, and sound effects—to provide an optimized acoustic environment. It can even separate the commentator’s voice from the roar of the crowd, allowing users to adjust or mute specific audio tracks for a more immersive, stadium-like feel.

Next-Generation Smart Features: Vision AI Companion
Beyond the game itself, Samsung has integrated the 'Vision AI Companion' platform to enhance user convenience. Viewers can interact with their TV using voice commands to ask contextual questions such as, "What was this team’s score in the last game?" or "Who is predicted to win this tournament?" The AI provides instant answers, acting as a personal sports encyclopedia.

Additionally, the 'AI Upscaling' feature ensures that even older, lower-resolution content is transformed into near-4K or 8K quality. By analyzing contrast, detail, and depth in real-time, the AI restores lost information to deliver a crisp and lifelike image, regardless of the source material.

A Strategic Move for Global Sports Season
Industry analysts view this promotion as a strategic move by Samsung to solidify its leadership in the premium TV market ahead of the 2026 World Cup. By combining aggressive trade-in offers with cutting-edge AI features, Samsung aims to lower the barrier for consumers to adopt large-screen, high-performance TVs.

"Our goal is to bring the stadium atmosphere directly into our customers' living rooms," said a spokesperson for Samsung Electronics. "With the 2026 AI TV, we aren't just selling a screen; we are providing a gateway to the most vivid and intelligent sports experience ever created."

As the football fever begins to rise, Samsung’s latest initiative is expected to spark a significant wave of upgrades among consumers who refuse to settle for anything less than the best for the "decisive moments" of the beautiful game.