Sleep technology brand Emma announced on August 7 that it is launching a relay collaboration series with leading domestic interior design channels, kicking off with collaborative video releases alongside popular interior content creators "InteriUnnie Paek Yejin" and "Owl Design."

Rather than sticking to standard product reviews, this project highlights real-world user experiences and offers practical lifestyle-based space utilization solutions through the insights of industry experts.

In her video, Paek Yejin, head of "InteriUnnie," shared her perspective after using Emma products for over a year, recommending them for both newlyweds and children's bedrooms. She emphasized the product's independent pocket spring technology, which prevents motion transfer between partners, as well as its superior breathability, which keeps the sleeping environment comfortable even for hot sleepers or low-profile bed setups.

Owl Design, drawing from extensive experience with various imported mattress brands, noted that a brief five-minute trial in a showroom is insufficient to find the ideal bed for one's body. The firm showcased Emma’s pressure-relief capabilities and signature AirGrid technology. Additionally, Owl Design presented custom bed frame designs and spatial arrangement ideas tailored for couples and families seeking spacious sleeping environments.

Emma plans to continue expanding its partnerships with additional interior design specialists, including "Romento Design," "Interior Joa," and "Home Faber." Through these upcoming projects, the brand aims to propose versatile sleep environment arrangements suitable for diverse life stages, such as moving seasons, transitioning children into their own rooms, and decorating homes for newlyweds.

Furthermore, Emma will participate in Naver's upcoming "Appliance & Furniture Mega Week" promotion starting August 10. During the event, customers will be able to access all Emma products at discounted rates, supplemented by stackable Super Accumulation Points and exclusive lounge rewards.